Now rebrand it the Apple car, and somehow it would makes sense...
Ferrari Luce
671–680 of 959 posts
Re: Ferrari Luce
#672This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…
They’ll probably sell more units of this than Tesla ever will with the Cybertruck
That's not a high bar by any stretch of the imagination, though.
Re: Ferrari Luce
#673Earlier quoted context omitted.
The problem with cars is if you take all design constraints into consideration you will always end up with something that looks similar.
You sound like my old man who swears all coffee tastes the same. Folgers is Starbucks is Blue Bottle.
Think again ...
Re: Ferrari Luce
#674Earlier quoted context omitted.
> To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I think that is the idea. Ferrari presented a plausible EV exterior, albeit one that will not appeal to Ferrari's target market (and budget). The resulting non-sales could be used to justify the position that Ferrari's target market is not interested in EVs, s…
I thought a similar thing too. "Look, we tried to create an EV and no one bought it. So we need to retain that carve-out in the regulations that mean we do not have to electrify our entire product line or we will go out of business entirely." I'd totally buy this car if it looked like that and was from a mainstream manufacturer (i.e. priced normally), but yeah I cannot see a typical ferrari owner buying one.
Its a divorce car. You get to keep your real ferrari(s), and buy her one of those. Good for school/grocery runs, has the right badge, probably will drive like a normal car. There exists a demography for those kinds of cars. Lots of people dont care one bit about the style, its all about the brand. (I doubt anyone would consider Bentley SuVs as good looking, for instance - yet they seel well).
Re: Ferrari Luce
#675I ... it's growing on me! Odd. Very odd feeling.
I like the front. I like the interior. Controls and touches look great on video.
But rear is awful. So far anyways. Reminds me of this Chevy Impala model family:
https://www.rvinyl.com/products/chevrolet-impala-2000-2005-t...
Re: Ferrari Luce
#676The companion app, showcased at the middle of the page, looks surprisingly under-designed, despite LoveFrom having some of the best UI designers in the world.
The page proclaims "A Ferrari is forever" underneath showcasing an app for chasing climate control. Durability/preservation and companion apps don't go hand in hand.
It could be like the specialist supercar garages keeping a specific model of 90s Compaq laptop which run DOS with custom cards as they're the only way to interface with McLarens F1s. In 2050: "We keep an iPhone 13 with the app loaded which has never been allowed to connect to the internet so we can move the seats back".
Re: Ferrari Luce
#677Earlier quoted context omitted.
This is a disaster for Ferrari. You buy the brand, the car and its lack of reliability is well known and the difficult handling also well known. But its La Ferrari. This is the type of car that will be seen in the hands of people buying Cybertruck or the UK chavs that now buy Rolex. The moment that happens your brand is dead. Your customers will flock away back to Buggati and Aston Martin. Massive Ferrari mistake.
IMO this is a risk worth taking. The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales. Even if this particular model does not sell well they can refine and make better selling EVs down the line.
According to one of the recent Acquired (podcast) episodes, they could ramp up production to increase sales at any time, they just don't in order to keep brand value and desire high, so I'm not sure it's that.
Re: Ferrari Luce
#678Earlier quoted context omitted.
I know a number of people with this view on Kia and Hyundai. "They were garbage back in 199X or 200X so they're still garbage now." Except that was twenty or thirty years ago and from what I've heard they made advances in design and quality since then.
The immobilizer issue I mentioned effects virtually every Kia built between 2011 and 2021. They also do not do well in CR's annual surveys. They're still bad, and there is ample objective evidence.
Most of what I've heard is about the electric vehicles they produce, not the ICE cars. My understanding is their EVs are different beasts and much better.
Re: Ferrari Luce
#679Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
This is a disaster for Ferrari. You buy the brand, the car and its lack of reliability is well known and the difficult handling also well known. But its La Ferrari. This is the type of car that will be seen in the hands of people buying Cybertruck or the UK chavs that now buy Rolex. The moment that happens your brand is dead. Your customers will flock away back to Buggati and Aston Martin. Massive Ferrari mistake.
The clientele for the lower trim Ferrari is not the same pool as Bugatti purchasers.
Re: Ferrari Luce
#680Ferrari Luce-r (like Loser)