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Ferrari Luce

ferrari.com

661–670 of 959 posts

Re: Ferrari Luce

#661
post #582

Earlier quoted context omitted.

> If you're going to drive this slowly you might as well buy a Tesla Model S Plaid has faster acceleration than Luce and they have similar top speed. Reportedly, the Luce has more nimble handling.

> Model S Plaid has faster acceleration than Luce and they have similar top speed. People don’t get sports cars just for the acceleration.

The Luxe doesn’t look sporty at all, even if it has excellent handling.

Re: Ferrari Luce

#662

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

This is a disaster for Ferrari. You buy the brand, the car and its lack of reliability is well known and the difficult handling also well known. But its La Ferrari. This is the type of car that will be seen in the hands of people buying Cybertruck or the UK chavs that now buy Rolex. The moment that happens your brand is dead. Your customers will flock away back to Buggati and Aston Martin. Massive Ferrari mistake.

IMO this is a risk worth taking. The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales. Even if this particular model does not sell well they can refine and make better selling EVs down the line.

Re: Ferrari Luce

#664

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

100% looks like a BYD/Hyundai; the front (exterior) is hideous. Surely this isn't the production version of the vehicle? ¯\_(ツ)_/¯

Re: Ferrari Luce

#665
post #578
post #511

Earlier quoted context omitted.

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now. I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances. For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

Never buy a Hyundai/Kia. They make the dumbest cost cutting decisions, like their recent immobilizer fiasco. The dealers are also, largely without exception, terrible.

Kia is pretty much well regarded in Europe. It was the first company to offer a 7 years warranty. I've been very happy with mine.

Re: Ferrari Luce

#666

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

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Re: Ferrari Luce

#667
post #622

What is gobsmacking is the price. I know it’s Ferrari , but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant. The suspension ma…

It's a Veblen good.

The point of the Ferrari is it's high price point. People turn their heads to look at a Ferrari because it's expensive, not because it's a practical and reasonably priced luxury car (eg some lower end Porche models). The higher price makes it more attractive to a certain demographic and most of us in the comments don't belong to that group.

Re: Ferrari Luce

#668
post #588
post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

Cayenne wasn't $647k USD. I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply. I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.

Really doesn't look like a supercar, let alone a $650k supercar.

Looks more like a design for a premium fairly-mass-market EV from any number of other brands.

Re: Ferrari Luce

#670
The design language is a departure from usual Ferrari design, but I actually enjoyed the "smooth pebble" aerodynamic design of the exterior. It will certainly stand out in the sea of exaggerated angular shaped designs in the road. Maybe it would have been better received if it retained some elements of Ferrari design, like the headlights – it would be more recognizable.

I find the interior quite adequate for an EV, not too minimal neither gaudy. It does look like an interior designed by the iPhone designer, though. It would be a great interior in any car.

It seems this will be one of those divisive designs, because it totally broke with the Ferrari tradition.

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