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Ferrari Luce

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Re: Ferrari Luce

#511

Post by gt0 »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now.

I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances.

For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

Re: Ferrari Luce

#512

Post by voidmain0001 »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

If you don’t like it then you’re not the demographic they’re targeting. Let me say that I think it’s bland but I won’t say I don’t like it. The market they’re targeting is probably young and can’t afford it but those that can afford it will buy it to appear young, as if they belong to the demographic.

Re: Ferrari Luce

#513

Post by rpozarickij »

ahmedfromtunis wrote: post #480
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

I wonder whether the mere-exposure effect [0] could also be at play here.

For me, the first reaction to the Ferrari Luce was utter shock, but after looking at it again several hours later I'm starting to see some of its exterior elements differently (although my brain finds it hard to call the car "beautiful" in the same way as some of the other recent Ferrari models).

It looks like a decision was made to depart from the "modern"-looking Ferraris, but the direction of that departure seems to be very different from what the competitors are doing and what the general public is looking for visually in such a car (but it's worth keeping in mind that members of the general public aren't really customers of this car).

[0] https://en.wikipedia.org/wiki/Mere-exposure_effect

Re: Ferrari Luce

#516

Post by Jataman606 »

decimalenough wrote: post #296
ehnto wrote: post #243

Earlier quoted context omitted.

Ferrari makes hypercars, they know a thing or two about making aerodynamics look good. It's a primary concern of all their designs and yet all their other designs look a lot better than this. I think they are just falling into the same trap all other manufacturers do at first. They think the customer buying the EV is a different customer, who didn't like their other cars. So they make the techno-future mobile for a c…

Legacy car manufacturers have done just that (forcing an EV into an ICE chassis). The results generally suck and the pure EV manufacturers like Tesla and BYD have kicked their ass in the market.

That was kinda different thing. It was legacy manufacturers scrambling to push out any EV they could get together so they are not left behind too much. But in meantime they started working on genuinely new designs (like Hyundai Ioniq, Mercedes EQS, BMW Neueu Klasse) or they adjusted their platforms to better accommodate electric drive trains (like Audi e-tron).

Re: Ferrari Luce

#518

Post by oytis »

notatoad wrote: post #180
hoytschermerhrn wrote: post #90

Earlier quoted context omitted.

Isn’t this quite literally how a microphone works?

Yes, but it still seems like a cool choice worth talking about. They could have made a totally fake engine noise, instead they mic’d up the axles.

Or, like, keep it silent as it is? Imagine iPhone converting signals an data lines to sound to imitate dial-up modem noises

Re: Ferrari Luce

#519

Post by rickdeckard »

ahmedfromtunis wrote: post #480
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

Exactly, I've experienced the same a few times, in different industries.

That's why I can imagine Ive's company wowing the management with an early interior concept pitch, but then demanding also exterior design ownership as part of the agreement because "it needs to be a coherent design, like an iPhone".

Sounds perfectly reasonable and easy to vouch for. Management feels like they are anyway in control because they decide whether to launch the product or not.

But if the product starts to shift over the course of the development, someone in management has to make the call. And that's a very expensive call to make.

I've personally been with companies which had such big-name collaborations that "deviated" from expectations in very advanced development-stages.

I've seen companies successfully intervening, but more often than that scale-down the project or cancelling the entire collaboration and ending the project, as no partial solution could be agreed on.

The latter was especially common with Design Companies (e.g. Porsche Design, Prada, the earlier LVMH), as their contracts were not phrased for collaboration but for creative control. I would assume Jony Ive sees himself in the same bracket...

Re: Ferrari Luce

#520

Post by dgellow »

voidmain0001 wrote: post #512
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

If you don’t like it then you’re not the demographic they’re targeting. Let me say that I think it’s bland but I won’t say I don’t like it. The market they’re targeting is probably young and can’t afford it but those that can afford it will buy it to appear young, as if they belong to the demographic.

[dead]
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