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Ferrari Luce

ferrari.com

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581–590 of 959 posts

Re: Ferrari Luce

#581

Post by zemvpferreira »

convenwis wrote: post #552
rullopat wrote: post #440

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

I think that this just emphasizes how much Ive needed Jobs as a constraint. The early stuff they did together was genuinely good and changed the industry for the better. But his later work after Jobs got sick seemed significantly worse. Definitely a relationship that needed both sides.

Couldn't agree more. Jobs' advice to say no to a hundred things sounds easy in a vacuum, but to actually go against the powerful people around you and gatekeep the quality and essence of your business over decades is incredibly hard, foolish and brave.

Re: Ferrari Luce

#582

Post by nixass »

andsoitis wrote: post #344
hvb2 wrote: post #326

Earlier quoted context omitted.

Sure, but this isn't a Tesla... If you're going to drive this slowly you might as well buy a Tesla

> If you're going to drive this slowly you might as well buy a Tesla Model S Plaid has faster acceleration than Luce and they have similar top speed. Reportedly, the Luce has more nimble handling.

> Model S Plaid has faster acceleration than Luce and they have similar top speed.

People don’t get sports cars just for the acceleration.

Re: Ferrari Luce

#583

Post by TylerE »

baq wrote: post #457
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

No, the V12 buyers will buy these in droves. Ferrari is incredibly elitest. You’ve got to buy multiple lower tier vehicles to even be allowed to maybe eventually buy a build slot for one of the high end cars.

Re: Ferrari Luce

#585

Post by TylerE »

rickdeckard wrote: post #472
King-Aaron wrote: post #451

Earlier quoted context omitted.

I just feel they were required to start an EV offering to comply with EU standards, but have designed something of a joke entry to protest being dragged into the EV game. That, or they truly have insight into where consumer trends will go, and like the F50 etc, this will be better received in a decades time than now.

I doubt this is a joke entry by any means. As many legacy brands, Ferrari is looking to refresh itself in order to stay relevant to a new generation of buyers, and not "die out" together with their existing customer base. They need to do this rather sooner than later while still standing on a pillar of good legacy identity, to not end up like Jaguar does... What is the "EV game"?

Ferraris situation is absolutely, 100%, totally NOTHING like JLR

Re: Ferrari Luce

#586

Post by lewispollard »

KeplerBoy wrote: post #42

Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising" I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari e…

I noted that in the linked Top Gear review, they state "Ferrari won’t confirm the drag co-efficient", which makes me wonder about that claim

Re: Ferrari Luce

#587

Post by TylerE »

epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

This is a $300k car with over a thousand horsepower. Housewives are not the target market.

Re: Ferrari Luce

#588

Post by fomoz »

Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

Cayenne wasn't $647k USD.

I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply.

I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.

Re: Ferrari Luce

#589

Post by deepvibrations »

Spooky23 wrote: post #544
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

It’s a brilliant design. Everyone here is complaining about it, and hardly anyone is saying “EV is no true Ferrari”. The whole point of Ferrari is high enough volume to print money, low enough to make almost bespoke cars whose sheet metal can change quickly. If the platform is adaptable for that purpose, it will be a success.

I think the front of the car (arguably the most impactful part) does not really reflect the true Ferrari character which is a shame.

Agree that the Interior and rest is all nice enough though.

Re: Ferrari Luce

#590

Post by hliyan »

ahmedfromtunis wrote: post #480
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

When I first saw the third generation Nissan Primera [1] many years ago, this is the thought that occurred to me: some bold, enterprising designer somehow managed to convince the organization to push through a radical, risky departure from their usual aesthetic. The 2010 Nissan Juke too, felt similar (I owned one myself). In my view, both models worked out. I don't think Ferrari was that lucky.

[1] https://en.wikipedia.org/wiki/Nissan_Primera

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