Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Ferrari Luce

ferrari.com

Post reply on HN
Print view View original

531–540 of 959 posts

Re: Ferrari Luce

#531

Post by Mikho »

gt0 wrote: post #511
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now. I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances. For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

Ferrari Luce is the nicest KIA design ever.

Re: Ferrari Luce

#532

Post by chrisan »

concinds wrote: post #522
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Edit: ignore

There's a difference between picking a car out of a lineup to play in a game and taking (a lot of) money to buy a Ferrari.

I too would pick fun/weird stuff to play, but if I had Ferrari money I wouldn't be touching this.

Re: Ferrari Luce

#533

Post by rickdeckard »

Mikho wrote: post #531
gt0 wrote: post #511

Earlier quoted context omitted.

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now. I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances. For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

Ferrari Luce is the nicest KIA design ever.

Or a fairly nice evolution of Honda maybe...

Re: Ferrari Luce

#534

Post by rickdeckard »

rounce wrote: post #502
JetSetIlly wrote: post #486

Earlier quoted context omitted.

Ferrari have long worked with third-party coachbuilders such as Pininfarina. I'm not sure how much autonomy Ive had over the final design, but if it's anything like the relationship with Pininfarina, etc. the design would have been a collaboration.

Though Pininfarina, Zagato and others have a long history of designing beautiful car bodies, many of which have more than stood the test of time.

And the press-release [0] sounds like Ferrari had very limited creative control:

"Introducing a team from outside the Ferrari Design Studio led by Flavio Manzoni invited a new perspective and cross-fertilisation, enabling a new design language to be introduced."

"LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience."

[0] https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...

Re: Ferrari Luce

#535

Post by lofaszvanitt »

Oh looks like a fucken apple mobile. Of course it was designed by Jony Ive and Marc Newson. :DDD What a horrible shitshow, jeeesus. Since they left Pininfarina, Ferraris looks like, well, shit. Shame.

Re: Ferrari Luce

#538

Post by epsteingpt »

The commentary seems pretty uninformed.

My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer.

These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have'

The target buyer is probably more like Dubai housewife with kids.

They have a different aesthetic. They LOVE their iPhone.

Everyone hating on it probably needs to reconsider. There's almost 0 chance that a company like Ferrari did this to not embarrass Jony Ive.

They legitimately expect this thing to sell to its target audience.

Re: Ferrari Luce

#539

Post by epsteingpt »

epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

Unrelated personal take: the tray screen is very nice. Great for changing navigation when your partner is helping you. There are some nice touches.

Exterior is not my style, but then again, I'm not the target.

Post reply on HN