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Ferrari Luce

ferrari.com

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541–550 of 959 posts

Re: Ferrari Luce

#541

Post by tclancy »

dnpls wrote: post #525
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

The exterior is just a magic mouse! At least those switches in the dashboard are real switches, not touchscreen buttons.

I feel like the real story is Jony Ive’s deep love for the Subaru SVX on display here.

Re: Ferrari Luce

#543

Post by whazor »

mrweasel wrote: post #454
rullopat wrote: post #440

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

Corporations are afraid of taking chance, and Ives have been elevated to this design guru for his work at Apple. This is despite the fact that he clearly had some terrible designes approved at Apple, but no on had the balls or status to tell him to go back to the studio and make an actual good design. Ives also had a ton of really excellent and classic designs, but maybe the world needs to stop pretending that everyt…

The exterior looks like a sad compromise between aerodynamics and design. Though the white version looks least plasticky. That weird bumper looks like the consequence of getting a lower drag coefficient.

Re: Ferrari Luce

#544

Post by Spooky23 »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

It’s a brilliant design. Everyone here is complaining about it, and hardly anyone is saying “EV is no true Ferrari”.

The whole point of Ferrari is high enough volume to print money, low enough to make almost bespoke cars whose sheet metal can change quickly. If the platform is adaptable for that purpose, it will be a success.

Re: Ferrari Luce

#545

Post by siwatanejo »

sph wrote: post #345
sedatk wrote: post #330

Compare that to Hyundai N Vision 74. https://en.wikipedia.org/wiki/Hyundai_N_Vision_74

Concept cars are the best. If I could have this and the Renault R17 Restomod I would not need another car ever. https://en.wikipedia.org/wiki/Renault_R17_Electric_Restomod_...

Lol, you have a weird taste

Re: Ferrari Luce

#546

Post by siwatanejo »

rsync wrote: post #236

We don't want your electric car . We want your car, but electric . All people want is an electric Audi allroad. Instead, we get an e-tron. All people want is an electric V90 wagon. Instead we get a polestar. All people want is an electric Jeep Wrangler. Instead we get "Recon EV". The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE mode…

Underrated comment

Re: Ferrari Luce

#548

Post by Mikho »

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice.

P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.

Re: Ferrari Luce

#549

Post by rubzah »

oytis wrote: post #6

> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver In other words, they made an EV do wroom-wroom?

The Mustang Mach-E makes a fake engine sound: https://www.drive.com.au/news/ford-mustang-mach-e-v8-exhaust...

Re: Ferrari Luce

#550

Post by dotancohen »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

  > To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you.
I think that is the idea. Ferrari presented a plausible EV exterior, albeit one that will not appeal to Ferrari's target market (and budget). The resulting non-sales could be used to justify the position that Ferrari's target market is not interested in EVs, should the need arise.
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