571–580 of 959 posts
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The back of the car is ugly.
I suppose by "back" you mean the whole car? https://www.bbc.com/news/articles/cwy22rddy5no
The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…
Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
> To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I think that is the idea. Ferrari presented a plausible EV exterior, albeit one that will not appeal to Ferrari's target market (and budget). The resulting non-sales could be used to justify the position that Ferrari's target market is not interested in EVs, s…
"Look, we tried to create an EV and no one bought it. So we need to retain that carve-out in the regulations that mean we do not have to electrify our entire product line or we will go out of business entirely."
I'd totally buy this car if it looked like that and was from a mainstream manufacturer (i.e. priced normally), but yeah I cannot see a typical ferrari owner buying one.
Steering wheel looks like its trying to be old school, but really shouldn't be.
This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…
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It looks like a BMW concept car honestly, like something I'd see at an auto show. Nothing reminds me of Ferrari.
At least they had the decency not to paint it red.
This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…
In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.
Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now. I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances. For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.
The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…
Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari signature details now. It's very cool looking and could be a banger with a $50-70K price tag produced by a Lucid or some other US car neo-brand.
I find it quiet disrespectful to ignore Italian craftsmen and Flavio Manzoni (head of design) particularly by Ferrari management as they assumed that they have to hire "tech" guys to make tech product as local engineers and designers couldn't solve so complicated task. Manzoni team would introduce something like 12 Cilindri in sedan form and it would worth every pence of whatever price tag they would place for it.