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Ferrari Luce

ferrari.com

631–640 of 959 posts

Re: Ferrari Luce

#631
I looked at it and am unimpressed. I’ll take any Pininfarina designed Ferrari over this plain looking thing. Jony Ive did an okay job on the interior but the outside is just plain. The outside looks closer to an Amazon delivery van than a super car.

Sure it’s fast, but a Corvette ZR1X is faster. I’d rather take a ZR1X to a custom shop and have them redo the atrocious Corvette interior.

Edit: I’ll acknowledge that I’m not the kind of person to buy a Ferrari even if I could afford it, so maybe Ferrari doesn’t care about my opinion, but I feel like Jony Ive pulled an “emperor’s new clothes” on the Ferrari execs.

Re: Ferrari Luce

#632
This is just my subjective opinion, but it looks like the car has a Pixar aesthetic. I am not in to it, but I am glad Ferrari is willing to take some design risks. I am not sure who this is for.

Re: Ferrari Luce

#633
post #330

Compare that to Hyundai N Vision 74. https://en.wikipedia.org/wiki/Hyundai_N_Vision_74

To be fair, while I love the Hyundai you linked to, it’s mostly going to appeal to people raised on a diet of 80/90s cars, with a particular focus on Japanese exports and Initial D.

Not Ferrari’s typical market ;)

Re: Ferrari Luce

#635
post #614

Earlier quoted context omitted.

I would assume even they would prefer buying something sexier than an iphone on wheels.

You’re confusing your taste to the taste of someone who is probably making a purchase solely on brand and it being an EV. This thing might sell incredibly poorly but one thing I have always found to be true. The taste of HN commenters is wildly different than target demographics.

Most housewives in dubai buy Rolls royce anyway. It looks better

Re: Ferrari Luce

#636
post #580

I don't get why Ferrari didn't make a sub brand for EV and other cars that doesn't fit in their 'dream car' philosophy. Enzo did it with Dino, it didn't work then, but could be a smart move today. Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari si…

They could make an EV Purosangue.

Re: Ferrari Luce

#638
Incredibly boring on Ferrari's part, the design language is both trite and outdated. The type of car itself isn't something people go to Ferrari for. I'm sure it's a decent car, but not a decent Ferrari. They're headed for a few bad years.

Re: Ferrari Luce

#639

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

The problem with cars is if you take all design constraints into consideration you will always end up with something that looks similar.

Re: Ferrari Luce

#640
post #525

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

The exterior is just a magic mouse! At least those switches in the dashboard are real switches, not touchscreen buttons.

> The exterior is just a magic mouse!

I hope they didn't put the charging socket on the bottom.

https://www.youtube.com/shorts/jwU1ZvVFMXw

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