Ferrari Luce

Post by laserlight » Tue, May 26, 2026, 2:59 PM UTC

BrokenCogs wrote: post #710

turtlesdown11 wrote: post #698

Earlier quoted context omitted.

> The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales. Wild assertion. Ferrari is currently #8 largest market cap for a car manufacturer. They're valued above Mercedes, BMW, Volkswagen and every other Euro car brand. They couldn't be more successful as a small automaker if they tried. But you think they need to do something like this to drive…

the world is shifting to EVs and Ferrari doesn't want to get left behind. It's making a bold statement with this model

Post by SideburnsOfDoom » Tue, May 26, 2026, 3:02 PM UTC

jm4 wrote: post #647

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

It looks like a Polestar. The performance is certainly what you would expect from Ferrari, but it doesn’t matter. This isn’t a car that should have a Ferrari emblem on it. This will go down as one of the all time automotive blunders. I think Jony Ive is done too. He was responsible for those awful MacBooks that generated a class action lawsuit and now this. It’s hard to come back from two consecutive flops.

Post by frankfrank13 » Tue, May 26, 2026, 3:03 PM UTC

epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

Post by Volker-E » Tue, May 26, 2026, 3:08 PM UTC

rickdeckard wrote: post #626

dotancohen wrote: post #550

Earlier quoted context omitted.

> To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I think that is the idea. Ferrari presented a plausible EV exterior, albeit one that will not appeal to Ferrari's target market (and budget). The resulting non-sales could be used to justify the position that Ferrari's target market is not interested in EVs, s…

But justify to who? Ferrari already got their exception from the EU regulation for CO² reduction via the E-Fuel loophole, which was tailored for them and allows them to continue selling V8 and V12 ICE-based cars beyond 2036 if they only use synthetic e-fuels. This secures their existing business model for customers who insist on ICE-based cars and are willing to pay the premium for it. A portion of their addressable…

Post by LgWoodenBadger » Tue, May 26, 2026, 3:13 PM UTC

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…