The only way this succeeds is because Ferrari buyers will be forced to buy this so they can also buy/be on the list for their ICE powered halo models. The exterior has lost all brand recognition and for a brand that is so focused on design I can't see this being anything more than a massive slip up
Ferrari Luce
621–630 of 959 posts
Re: Ferrari Luce
#622What is gobsmacking is the price.
I know it’s Ferrari, but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant.
The suspension may be cleverer (and more expensive) and the tuning (or coding) of the power delivery may be different, but underneath it all this does not have a 5x higher BoM than a Model S Plaid. And without the ‘benefits’ typically sold by Ferrari to justify their price point (e.g. heritage, F1 association, high-revving flat-pane crank engines, F1-derived gearboxes, handling, the typical Ferrari appearance) the price premium seems ever harder to justify.
Re: Ferrari Luce
#623Everything but that stubby, sawed-off, blunted rearend looks pretty good
Re: Ferrari Luce
#624Earlier quoted context omitted.
Never buy a Hyundai/Kia. They make the dumbest cost cutting decisions, like their recent immobilizer fiasco. The dealers are also, largely without exception, terrible.
Several Kia models produced around 2005 incorporated the questionable design of having the engine control electronics located below the oil sump - as I've seen first-hand what that does to the vehicle's maintenance costs, I'm inclined to agree with you!
I know a number of people with this view on Kia and Hyundai. "They were garbage back in 199X or 200X so they're still garbage now." Except that was twenty or thirty years ago and from what I've heard they made advances in design and quality since then.
Re: Ferrari Luce
#625The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…
If you look recently Ferrari is already getting killed on SF90 sales which was "just" a hybrid, this costs about as much ($750K out the door with options) and is a pure ev that looks unimpressive. These will not do well.
Every other expensive EV is doing awfully on the resale market, Rimac, Lucid, Taycan, Bautista, etc.
Re: Ferrari Luce
#626Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
> To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I think that is the idea. Ferrari presented a plausible EV exterior, albeit one that will not appeal to Ferrari's target market (and budget). The resulting non-sales could be used to justify the position that Ferrari's target market is not interested in EVs, s…
But justify to who?
Ferrari already got their exception from the EU regulation for CO² reduction via the E-Fuel loophole, which was tailored for them and allows them to continue selling V8 and V12 ICE-based cars beyond 2036 if they only use synthetic e-fuels.
This secures their existing business model for customers who insist on ICE-based cars and are willing to pay the premium for it.
A portion of their addressable market shifts to EV-based sports cars though, they are shooting themselves into the foot by not establishing a BOLD identity in this space soon. A bland product with a "we used to be big in ICE" brand won't cut it there
Re: Ferrari Luce
#627>THE FERRARI LUCE APP A new way to connect your car So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?
Luxury goods are funny. No way an owner of this $650K car can stomach the same app as the peasant who owns a $250K Ferrari Amalfi.
Re: Ferrari Luce
#628I don't get why Ferrari didn't make a sub brand for EV and other cars that doesn't fit in their 'dream car' philosophy. Enzo did it with Dino, it didn't work then, but could be a smart move today. Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari si…
I didn't realize initially Marc Newson was involved. Definitely echoes of the 021C. https://marc-newson.com/ford-021c-concept-car/
That car is awesome, though. Still waiting for some designer to prove themselves by making the VW Bug of EVs not yet another $100k+ plasticy looking rectangle of questionably utility.
Re: Ferrari Luce
#629That car, just like the SUV, is more for people who want to brag they own a Ferrari than for people who want a good car. It isn't as ugly as the Nissan leaf (still my favorite practical car!), but it isn't winning any beauty contests any time soon.
Re: Ferrari Luce
#630Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo. Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
> Looks like a Tesla with a Ferrari logo. Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
yeah, I don't know what was the goal here. I was expecting a regular Ferrari but electric, like the Tesla Roaster type of car.