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Gross Apple Marketing

jonathanbuys.com

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Re: Gross Apple Marketing

#261

Post by gandalfgreybeer »

dagmx wrote: post #51

This article is a prime example of why tech literate people aren’t inherently strong marketers for tech. What does the Ubuntu ad say to the user? How does it capture someone’s attention? None of the ad tells me why this is something worth paying attention to versus other distros or OSs, it doesn’t even tell me it’s about the OS at all unless I already know what Ubuntu is. Contrast with the Apple ads that tell you exa…

> barring the few missteps like the crush ad Ideally I should be one of the people offended but the ad but I actually liked it and the concept. Of course ymmv

Re: Gross Apple Marketing

#262

Post by gandalfgreybeer »

moooo99 wrote: post #113
_fat_santa wrote: post #80

Earlier quoted context omitted.

To be fair, since the Apple Watch introduced heart rate monitoring and other "medical" features, there have been numerous reported cases of it saving a persons life, from detecting heart conditions to detecting falls.

Yeah that is true, but also not sufficient data to indicate that the Apple Watch actually net saves lives. On the other side of the coin of more widespread and continuous monitoring is always the concerns of increasing false positives

The tradeoff is always between false positives and false negatives of which the former in this scenario is preferred.

Re: Gross Apple Marketing

#264

Post by InsomniacL »

I'm a cynical person.

The actor looks and acts a little bit weird, even their mannerisms.

The other Actors are being dup'd by the Actor and her AI.

I think this add is targeted at the people being dup'd in the ads.

People associate the younger generation as a little bit weird and head of the curve wrt technology, and this Actor being younger and visibly a bit weird re-enforces that connection.

This ad is saying, buy this new technology or you'll be getting dup'd too.

Re: Gross Apple Marketing

#265

Post by dbalatero »

paul7986 wrote: post #250
dbalatero wrote: post #180

Earlier quoted context omitted.

I appreciate you might find value in these things, but each example I read just gets less and less compelling. Translation does seem mildly useful, the other things feels like information I can live with or without. E.g. these aren't burning problems in my life. Even the translation, I'm happy to just be in the dark, or take a phone pic and translate if I really really need to. Having everpresent AI tech on my face d…

Well if you use sunglasses and pull out your phone to take pics, videos and see the time ... using the glasses to do all those things (even without having your phone on you) makes a lot more sense (quicker and easier).

Quicker & easier isn't the end all be all–having distracting tech on my face is likely a net drag on my happiness, focus; given how distracting smartphones already are. It would have to be _so_ good that I'm willing to live with that extreme downside.

Re: Gross Apple Marketing

#266

Post by qup »

mdhb wrote: post #149
solaris152000 wrote: post #78

Earlier quoted context omitted.

Yesterday I was walking in Greece and saw a sign I couldn't read so asked my Meta glasses and it gave me a translation and short explanation quickly, which was very helpful. But generally, yes the uses aren't there. In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional. If someone in a business situation sends you an AI generated email (and it's obviously AI it's…

Honestly I wouldn’t hesitate to steal and break any meta ray bands I see on the street in real life. I don’t want to see that creepy always recording without permission kind of shit normalised.

Wait until you hear about Teslas

Re: Gross Apple Marketing

#267

Post by vacuity »

tpmoney wrote: post #253
vacuity wrote: post #244

Earlier quoted context omitted.

I think this is one of those things where the root cause is a social problem rather than a technical one, and trying to use technical solutions is somewhat helpful at best and masking huge issues at worst. If people can't write professionally, then the proper solution is better education, perhaps some education through onboarding in the job, and/or the boss being more flexible when reading. At least the common usage…

I think there is only deception if you believe the original words written in the original tone was the intended message (or I suppose if the intent of the communication is to demonstrate your personal ability to write in a given style). If a coworker does something extremely stupid that harms our project and I sit down at my desk and write an angry email full of invective and spit and fury, save it in my drafts and g…

If you start to write an angry email, pause, and genuinely think of valid logical arguments (knowing that the previous anger may still be biasing the reasoning), that isn't deceptive. If you're masking the anger and not trying to reason calmly, which implies that you're using motivated reasoning, that is deceptive. Similarly with an (AI) speech editor, it depends on whether you're just trying to score points easily or whether you have the genuine intention to connect your experiences to your audiences' and give a thought out speech. Unfortunately, the results might be similar, but we should all aim to encourage the latter and discourage the former where we can.

Re: Gross Apple Marketing

#268

Post by fennecbutt »

wruza wrote: post #194
devin wrote: post #43

I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…

Not unique to AI, honestly. If I try to watch a technical review on a smartphone, they’ll still talk about camera megapixels, screen size/brightness, corners, etc. No one talks about scroll sensitivity and jankiness, [bad] position of buttons on screen and on the frame, sensor nuances, how it feels in a pocket, can it work as a display, notification sounds and sound level separation, etc. All marketing, including thi…

Tbf I think this is why hardware/software has gotten so bad. The focus is on what it looks like and not how it's used

Re: Gross Apple Marketing

#269

Post by ryanbuening »

candiddevmike wrote: post #90
CharlieDigital wrote: post #61

I work at a startup in the AI space. We've been working with it for over a year now and I'm of the mind that AI, in it's current state, really isn't a tool meant for an end user to interact with. It feels like it's the most useful when it's transparent and you -- as an end user -- don't know that there's an LLM in the process. The best use cases seem to be those that don't require an end consumer to directly interact…

I absolutely despise rufus. I used to be able to search questions and reviews instantaneously. Now I need to wait for rufus to poorly summarize everything, tap at least 2-3 times, and then get to see the search results. Talk about piss poor UX.

You're not alone. I search questions and reviews all the time. Rufus is terribly slow and doesn't serve the same function as my specific keyword search I'm looking for.

Re: Gross Apple Marketing

#270

Post by consf »

CharlieDigital wrote: post #123
consf wrote: post #115

Earlier quoted context omitted.

I think a good marketing move is showcasing the seamlessness of artificial intelligence. For some reason, AI is being stigmatized

Yeah, a really basic and relevant example might be if I have a meeting coming up on my calendar, an agent can pull info from my LinkedIn about the participants, check their socials (so I can make small talk and chat), research info about some of the topics in the meeting (e.g. pull stats, recent articles, etc.) and summarize it to prepare me for the meeting. Like, that's actually useful but probably not super sexy.

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