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Gross Apple Marketing

jonathanbuys.com

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Re: Gross Apple Marketing

#241

Post by epcoa »

ceejayoz wrote: post #236
epcoa wrote: post #227

Earlier quoted context omitted.

Again: It's unbelievable that someone (like this) would be using an LLM to compose an email to their boss for the first time. He's a lazy fuck office stiff (yet still manages to warrant an iMac desktop), you're telling me he's just now starting to use an LLM to compose emails? Sure, whatever. If you think this ad is clever and funny you are entitled to that, you're not going to convince me it isn't idiotic and the jo…

> Again: It's unbelievable that someone (like this) would be using an LLM to compose an email to their boss for the first time. There's always a first time. > He's a lazy fuck office stiff (yet still manages to warrant an iMac desktop), you're telling me he's just now starting to use an LLM to compose emails? I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change…

> This really isn't as complicated to understand as you're making it.

https://www.youtube.com/shorts/vGAVcSjqMps

This is just running defense for the reality distortion field.

> I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change that.

Sorry I just don't live in this world. Everybody and their dog uses LLM. Especially the professional crowd affluent enough to afford Apple devices. The untapped market here is tiny.

I use an iPhone, a MacBook, I use a HomePod as part of a home automation system. I'm not an anti Apple fanboy. This shit is completely stupid and underwhelming.

> That's fairly standard for ads.

Now you're just being a condescending prat. I don't need a lesson in the obvious. I told you it's stupid for specific reasons that you simply care to not acknowledge, fine. Think whatever you want, you obviously love these ads. Great.

And since when was, other things are shitty too so this must be good even a worthwhile observation?

> Prepared food is sold on a "because you can't cook, obviously"

But, if you could actually cook that particular day, you wouldn't be using the prepared food. (Whether you can cook any day or not is another thing). As someone who cooks regularly, neither prepared food nor McDonalds are beneath me. On the otherhand, you obviously could easily be using an LLM for the last two years to write emails. So this is dumb. As a dad, I'm ok with "dads are stupid" tropes if there are other redeeming qualities. Your Apple ads have none.

I can relate with someone that can't cook. All I want to do with that Walter is punch him in the face. And, no, the knowing acknowledgement from token Asian doesn't improve things.

My prediction, like the Google ad, that ad is going to tank like the turd it is.

Re: Gross Apple Marketing

#242

Post by ceejayoz »

epcoa wrote: post #241
ceejayoz wrote: post #236

Earlier quoted context omitted.

> Again: It's unbelievable that someone (like this) would be using an LLM to compose an email to their boss for the first time. There's always a first time. > He's a lazy fuck office stiff (yet still manages to warrant an iMac desktop), you're telling me he's just now starting to use an LLM to compose emails? I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change…

> This really isn't as complicated to understand as you're making it. https://www.youtube.com/shorts/vGAVcSjqMps This is just running defense for the reality distortion field. > I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change that. Sorry I just don't live in this world. Everybody and their dog uses LLM. Especially the professional crowd affluent enough to a…

> Sorry I just don't live in this world. Everybody and their dog uses LLM.

We do indeed live in very different worlds.

Re: Gross Apple Marketing

#243

Post by paul7986 »

tpmoney wrote: post #234
ryandrake wrote: post #207

Earlier quoted context omitted.

My problem with all three of these features (besides the terrible privacy impact that other commenters have already addressed) is: As the end user, how do you know and verify the results are actually correct? How do you know the road sign was translated correctly? How do you know that the name of the church was actually correct? How do you know that the estimate given was even close? Your examples were all pretty low…

How do you know any information you get from a source that you can’t personally and independently verify is correct? How do we know a tourist guide book is correct? How do we know our language dictionary is correct? You don’t. People will need to learn to what degree they can actually trust a given source of information and decide how much the risk is worth taking. We do this all the time today, and every time new te…

We all seem to trust Google and the first search result link is the truth (i guess) yet now they are showing their AI results... are we trusting those the same as the first search result links we have always?

Personally i think those who are concerned about whether it's correct or not are not ones to jump all into new technology yet will when enough of their friends, family and co-workers have done so. There they find that level of trust they seek.

If we have trusted Google all the years then the AI that becomes the most trusted becomes the next Google. Open AI needs to create their own smart devices (phone and or glasses) and with that they could become the next Google. The information GPT provides me seems correct and matches Google's AI. Siri even with 18.1 is still terrible ... just asked it what day is November 9th it forwarded me to a Google search (lame).

Re: Gross Apple Marketing

#244

Post by vacuity »

tpmoney wrote: post #229
ncr100 wrote: post #166

Earlier quoted context omitted.

> mostly just a problem of not having good reasons I disagree, I think this is bad ethics, and bad marketing people, working for Apple...what other explanation - same people crushed musical instruments and books, human craft-work -- using a hydraulic press, in a recent Apple advert. Advertising certainly can show outrageous ways to behave, and it's "okay". Calling someone and simply shouting WAZZZAAAAAAP! into the ce…

Nonsense. Are people who use spell checkers also lying when the computer helps them not sound like an illiterate 5th grader? What about Word’s pre-AI grammar correction? Further, it’s pretty clear from the watching the commercial that the boss is not fooled by this. The humor of the commercial is supposed to derive from the absolute contrast between the well established and known behavior of the employee and the cont…

I think this is one of those things where the root cause is a social problem rather than a technical one, and trying to use technical solutions is somewhat helpful at best and masking huge issues at worst. If people can't write professionally, then the proper solution is better education, perhaps some education through onboarding in the job, and/or the boss being more flexible when reading. At least the common usage of spell checkers I see don't meaningfully change the tone of the text. The LLM-powered spell checker, akin to a different human writing the email for the employee, is unacceptable. It has perverse incentives and outcomes. Minor touch ups are one thing, but at some point it becomes deception.

Re: Gross Apple Marketing

#245

Post by epcoa »

ceejayoz wrote: post #242
epcoa wrote: post #241

Earlier quoted context omitted.

> This really isn't as complicated to understand as you're making it. https://www.youtube.com/shorts/vGAVcSjqMps This is just running defense for the reality distortion field. > I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change that. Sorry I just don't live in this world. Everybody and their dog uses LLM. Especially the professional crowd affluent enough to a…

> Sorry I just don't live in this world. Everybody and their dog uses LLM. We do indeed live in very different worlds.

Last month the moral panic in the 24 hour mainstream (pretty much every major media outlet in the US) news cycle was the environmental impact of LLM for writing emails, a bottle of water per email, think of the kittens, etc. Not to comment on the merits of this reporting, but among the middle and upper middle class US this is common, mainstream stuff. This is Apple's demographic, we're not talking $100 Android shit phones.

Re: Gross Apple Marketing

#246

Post by ceejayoz »

epcoa wrote: post #245
ceejayoz wrote: post #242

Earlier quoted context omitted.

> Sorry I just don't live in this world. Everybody and their dog uses LLM. We do indeed live in very different worlds.

Last month the moral panic in the 24 hour mainstream (pretty much every major media outlet in the US) news cycle was the environmental impact of LLM for writing emails, a bottle of water per email, think of the kittens, etc. Not to comment on the merits of this reporting, but among the middle and upper middle class US this is common, mainstream stuff. This is Apple's demographic, we're not talking $100 Android shit p…

"The media talks about it a lot" is our standard to determine "widely used"?

We had a similar "moral panic" about Satanic child sacrifices in the 1980s. Satanic child sacrifices were not a widespread practice, though.

Re: Gross Apple Marketing

#247

Post by paul7986 »

olyjohn wrote: post #228
paul7986 wrote: post #192

Earlier quoted context omitted.

It enhanced my conversation as when both people do not know something you are looking at and or discussing you can now find the answer quickly via glasses on your face. We all use Google to find knowledge/answers but most are not pulling out our phones during conversations cause that's rude. Yet it's not rude to get the answer from your glasses you are wearing on your face and still present in the conversation your h…

Yeah I don't think you're still present in the conversation while taking a photo and listening to or reading an explanation of what you're looking at. You might think it's less interruptive than pulling out a phone, but your attention is on the smart glasses. People think they can multi task too. I can see when someone just zones out during a conversation and they don't even realize it. I'm gonna be annoyed when I se…

It interrupts some (depending on scenario) but isnt as rude and is way quicker then all the steps need to take to get out my phone and do a search.

Also at times friends will ask me to ask my glasses things during our hikes and what not.

Re: Gross Apple Marketing

#248

Post by epcoa »

ceejayoz wrote: post #246
epcoa wrote: post #245

Earlier quoted context omitted.

Last month the moral panic in the 24 hour mainstream (pretty much every major media outlet in the US) news cycle was the environmental impact of LLM for writing emails, a bottle of water per email, think of the kittens, etc. Not to comment on the merits of this reporting, but among the middle and upper middle class US this is common, mainstream stuff. This is Apple's demographic, we're not talking $100 Android shit p…

"The media talks about it a lot" is our standard to determine "widely used"? We had a similar "moral panic" about Satanic child sacrifices in the 1980s. Satanic child sacrifices were not a widespread practice, though.

> Satanic child sacrifices were not a widespread practice, though.

You got me. This isn't debate club. If you want to think Apple's incumbent base isn't heavily using (or actively avoiding) LLMs either ChatGPT and Gemini or the 10k other B2B remixes, you can think that. And for the ones that aren't are they just holding out for Apple's flacid offering?

I don't know what to tell you. I work in midwest academic medicine, not tech, I'm not in the SV bubble. The people that don't use this stuff for either clinical (the only fucking rule I need in ad block seems to be freed.ai) or research work are still very aware of it, they're not waiting for Apple. It isn't a friction issue. People working in management consulting, it is used heavily because there is at least a desire to provide a professional sounding voice to customers. The thing is that in the real world J (the draft email should have said nigga, that would have been funny) knows Walter is still an idiot, yet Walter is still employed so what possible benefit is there to using an LLM. For internal stuff, you know you're not fooling any body, that is often the reason you don't use it. Not because you can't, but because it's pointless.

I don't think Apple is marketing a compelling product with that effort. The people that really want state of the art wordsmithing have had options, and what is Apple giving the naysayers? Is this better than ChatGPT, that example in the ad sure as hell isn't.

Maybe you're right that Apple is really reaching out with a compelling novel email writing product to their base, I'm just not convinced.

I don't use HomeKit as a core, but I use it because it integrates with iDevices. I am very much looking forward to Siri being less of a dumbass. Still think this marketing effort is lame.

Re: Gross Apple Marketing

#249

Post by joshstrange »

The descriptions of the Apple Ads range from “less than charitable” to “that’s a bit of a stretch” but I’ll agree they don’t really do it for me. The “last minute video” and “sure I read your email” felt weird but the “remind me of this person’s name” was pretty cool IMHO.

That said the Ubuntu ad at the end eroded what trust I might have put in this blog author’s taste in ads. It was boring and didn’t make me feel anything. In fact if you swapped out the desktop screenshot with Mac or Windows it wouldn’t change any of the meaning. It was borderline AI-generate-able which is ironic given its context.

Re: Gross Apple Marketing

#250

Post by paul7986 »

dbalatero wrote: post #180
paul7986 wrote: post #151

Earlier quoted context omitted.

I think people present day do not understand how to really use AI.. understand how it can benefit their life. The commercial the OP speaks and the ad agency sounds lame as they arent helping. Personally Ive been enjoying wearing my Ray Bans for the past year and have used them to do things no other glasses can like... - Translate.... was in Canada recently and a sign about Jasper the town i was in was in French. I as…

I appreciate you might find value in these things, but each example I read just gets less and less compelling. Translation does seem mildly useful, the other things feels like information I can live with or without. E.g. these aren't burning problems in my life. Even the translation, I'm happy to just be in the dark, or take a phone pic and translate if I really really need to. Having everpresent AI tech on my face d…

Well if you use sunglasses and pull out your phone to take pics, videos and see the time ... using the glasses to do all those things (even without having your phone on you) makes a lot more sense (quicker and easier).
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