If it cannot write code, I am not very interested.
Gross Apple Marketing
171–180 of 270 posts
Re: Gross Apple Marketing
#172Earlier quoted context omitted.
Yesterday I was walking in Greece and saw a sign I couldn't read so asked my Meta glasses and it gave me a translation and short explanation quickly, which was very helpful. But generally, yes the uses aren't there. In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional. If someone in a business situation sends you an AI generated email (and it's obviously AI it's…
Honestly I wouldn’t hesitate to steal and break any meta ray bands I see on the street in real life. I don’t want to see that creepy always recording without permission kind of shit normalised.
Do you steal and break people's phones?
Not trying to be snarky, I think I very much understand your reaction to this constantly monitored and surveilled world we're in. I think it's arguable that these types of glasses will make it worse too.
But people are recording without permission on their phones since several years now - what has been your reaction there?
I'm not a very confrontational person, so I tend to grumble and say nothing.
Re: Gross Apple Marketing
#173I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.
I remember people expressing similar frustrations with the crash detection features on iPhones, and I still don't understand the issue. These new safety features are helpful and have helped save lives. Scaling back the ad copy to "maybe you'd want to use this, just in case, though it's not a guarantee of anything, so whatever," as it seems the complaints are indicating, is not how any other life-saving features on an…
I dunno, those life alert ads gave me the impression that they might not care
Re: Gross Apple Marketing
#174Earlier quoted context omitted.
I think a good marketing move is showcasing the seamlessness of artificial intelligence. For some reason, AI is being stigmatized
Yeah, a really basic and relevant example might be if I have a meeting coming up on my calendar, an agent can pull info from my LinkedIn about the participants, check their socials (so I can make small talk and chat), research info about some of the topics in the meeting (e.g. pull stats, recent articles, etc.) and summarize it to prepare me for the meeting. Like, that's actually useful but probably not super sexy.
This is a good example of where we should have stigma attached to AI: a partner showed me their CRM that summarized my profile for them. It was creepy in how far into my online life it had dug. It also said, along with the creepy things, that I was "risk adverse" and "only acted when I had complete information" ... as a startup CTO this is both laughably wrong and could have career implications.
Re: Gross Apple Marketing
#175Earlier quoted context omitted.
No way! There are definitely legitimate use-cases for all of the features demoed in these ads, but Apple's marketing took a darker path. Email to boss: could've been someone who had a genuine struggle with language using it to finally get their boss to notice the effort they put into their work. Remembering a name: could've used it to get the name and left it at them being impressed rather than making it a lie. Summa…
Ernest Hemingway once said, “I’m sorry for the long letter, I didn’t have time for a shorter one.” With Apple Intelligence, now you do.
Why would I take the time to read a letter you couldn't be bothered to take the time to write?
Re: Gross Apple Marketing
#176The really funny thing about the "lies about birthday present" one is that the wife asks the AI to make a Woodworking Memory Video, and while they're watching it, it looks like a beach vacation photo is included in the mix. For a second I forgot where I was, and thought she'd be found out, then remembered it's an ad, and everyone is impressed. Maybe the image is actually related to the woodworking? But I couldn't hel…
>the wife asks the AI to make a Woodworking Memory Video, and while they're watching it, it looks like a beach vacation photo is included in the mix
What's funny is that google photos sorta makes these sort of random little videos all the time for you and asks if you want to see them. It also suffers from the issue of not really understanding the context from some of the pictures it pulls in. But this is a thing that's been around for a few years, like a lot of things, apple is late to the game but pretending they invented it.
Re: Gross Apple Marketing
#177[deleted]
Re: Gross Apple Marketing
#178I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…
Yesterday I was walking in Greece and saw a sign I couldn't read so asked my Meta glasses and it gave me a translation and short explanation quickly, which was very helpful. But generally, yes the uses aren't there. In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional. If someone in a business situation sends you an AI generated email (and it's obviously AI it's…
> In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional.
The original text is:
> Hey J,
> Been thinking, this project might need a bit of zhuhzing. But you're the big enchilada.
> Holler back
followed by the sender's first name in lower case surrounded by flexed bicep emoji.
The AI rewritten text keeps the "Hey J,". It changes the rest to
> Upon further consideration, I believe this project may require some refinement. However, you are the most capable individual to undertake this task.
> Please let me know your thoughts.
> Best regards,
followed by the sender's first name capitalized and with no emoji.
I don't see how the second could be considered less professional than the first.
From the other comments here it seems like some people may be seeing different ads when they follow the links, possibly depending on their location. The text above is what was in the ad I get to from the link in the article. Are you getting something different?
Re: Gross Apple Marketing
#179i'm surprised he didn't bring up the ad with the parents playing with the new iphone in bed and make comments that their kids overhear and think something sexy is going on.
i hate that ad because:
a) they're not really even doing sexual innuendo, they're just saying things in a tone of voice that makes you think they're making racy comments
b) why are the kids sitting outside the bedroom door listening? do they want to hear their parents doin' it?
Re: Gross Apple Marketing
#180Earlier quoted context omitted.
This is what always happens when you have a technology and then desperately try to find problems to solve with it. Rather than starting with a problem and then applying the most appropriate technology to solve it. The exact same thing happened with Blockchain, but "AI" has about 100x more hype behind it.
I think people present day do not understand how to really use AI.. understand how it can benefit their life. The commercial the OP speaks and the ad agency sounds lame as they arent helping. Personally Ive been enjoying wearing my Ray Bans for the past year and have used them to do things no other glasses can like... - Translate.... was in Canada recently and a sign about Jasper the town i was in was in French. I as…
I appreciate you might find value in these things, but each example I read just gets less and less compelling. Translation does seem mildly useful, the other things feels like information I can live with or without.
E.g. these aren't burning problems in my life. Even the translation, I'm happy to just be in the dark, or take a phone pic and translate if I really really need to.
Having everpresent AI tech on my face doesn't seem worth it if these are the kinds of problems I get solved.