Gross Apple Marketing • Hacker News Board

Re: Gross Apple Marketing

#41

Post by jangxx » Wed, Oct 30, 2024, 2:26 PM UTC

repelsteeltje wrote: post #22

thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

Is there somewhere I can watch the Apple ad(s)? I don't understand what or who this schlub is.

The article has links to all the mentioned videos.

Re: Gross Apple Marketing

#42

Post by DHPersonal » Wed, Oct 30, 2024, 2:26 PM UTC

ziddoap wrote: post #14

Apreche wrote: post #10

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.

> The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. Is there a specific advertisement you're referring to here, or just all apple watch advertisements? I haven't really seen any ads for the apple watch, and I am curious if this is an exaggeration. I'm assuming by "literally" you meant "metaphorically", but I'd like to look up which ad you ar…

This is the kind of ad people take issue with. https://www.youtube.com/watch?v=XRwkZWowI8o / https://www.youtube.com/watch?v=0k4VVgmuNvU / https://www.youtube.com/watch?v=dD0rUo1wZds

Or a similar crash detection feature in iPhone: https://www.youtube.com/watch?v=JWBFF9R3VmU / https://www.youtube.com/watch?v=HsAL36M8bwE

Re: Gross Apple Marketing

#43

Post by devin » Wed, Oct 30, 2024, 2:26 PM UTC

I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place.

I recently saw some Ray Ban Meta glasses ads.

One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense.

Another ad has a young man asking his glasses how to dress for fall and then blindly following the suggestions like they’ve never dressed themselves before. It was embarrassing to watch.

A third ad has someone ask their glasses how to decorate for a disco theme party, and then they implement the very mediocre suggestions.

None of these things required AI, it’s just kind of “there”, and companies are like “idk maybe people will use our AI to like… dress themselves? or something?”

Re: Gross Apple Marketing

#44

Post by preinheimer » Wed, Oct 30, 2024, 2:27 PM UTC

illwrks wrote: post #18

Appple are speaking to the “Everyman”, Canonical are speaking to the tech literate. Different audiences, Apple has power users, but its largest audience is an average person (my wife for example). The average person doesn’t care about tech, they want it to work, work well enough and be dependable. Linux is can be a minefield, and Windows is a mess IMO.

I'd really like to hold onto the belief that "make lying easier" doesn't speak to the everyman for just a little bit longer please.

Re: Gross Apple Marketing

#45

Post by jfoster » Wed, Oct 30, 2024, 2:27 PM UTC

ahstilde wrote: post #17

If you think the Ubuntu ad is telling a story, I'd ask you what the story is.

It's just a very standard ad. A lot better than these horrible ads from Apple, though.

Re: Gross Apple Marketing

#46

Post by lm28469 » Wed, Oct 30, 2024, 2:27 PM UTC

tomfly wrote: post #11

kylebenzle wrote: post #3

Earlier quoted context omitted.

I think the author is trying to discuss how common lying has become. How it seems like nobody is expected to be honest anymore and everybody's just getting away with whatever they can get away with. How narcissism is an American disease and it's spreading fast do to companies like Apple, Facebook and online dating learning how to profit off it.

How is narcissism an American disease?

https://www.bloomberg.com/news/articles/2015-12-11/study-the...

I think the only way to not be aware of this trend is to be american

Re: Gross Apple Marketing

#47

Post by AlexandrB » Wed, Oct 30, 2024, 2:28 PM UTC

> lie about remembering an acquaintance’s name.

That's a heck of a reach. Is it also a lie if I ask my partner what someone's name is when I forget?

The email writing one is pretty innocuous as well. Grammarly has been running basically the same ad for the last 5 years.

I agree the others are not so great.

Re: Gross Apple Marketing

#48

Post by fazeirony » Wed, Oct 30, 2024, 2:28 PM UTC

when the largest company in the world is telling you that lying is the main sell of AI....i guess lying is the new honesty in 2024? smfh lmfao

Re: Gross Apple Marketing

#49

Post by wasabi991011 » Wed, Oct 30, 2024, 2:28 PM UTC

ziddoap wrote: post #14

Apreche wrote: post #10

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.

> The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. Is there a specific advertisement you're referring to here, or just all apple watch advertisements? I haven't really seen any ads for the apple watch, and I am curious if this is an exaggeration. I'm assuming by "literally" you meant "metaphorically", but I'd like to look up which ad you ar…

I think they are referring to the "Apple Watch Series 7 911 ad".

I think they are correct in their use of "literally".

Re: Gross Apple Marketing

#50

Post by ellisv » Wed, Oct 30, 2024, 2:29 PM UTC

illwrks wrote: post #18

Appple are speaking to the “Everyman”, Canonical are speaking to the tech literate. Different audiences, Apple has power users, but its largest audience is an average person (my wife for example). The average person doesn’t care about tech, they want it to work, work well enough and be dependable. Linux is can be a minefield, and Windows is a mess IMO.

Apple also shows while Canonical tells.

The average person doesn't care about an animation of a terminal or a chip with 3d composited "Performant" or "Secure" text. They care about "what can this thing do".