Gross Apple Marketing

#1

Post by mrzool » Wed, Oct 30, 2024, 1:33 PM UTC

Re: Gross Apple Marketing

#2

Post by tw04 » Wed, Oct 30, 2024, 2:08 PM UTC

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

Re: Gross Apple Marketing

#3

Post by kylebenzle » Wed, Oct 30, 2024, 2:12 PM UTC

tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

I think the author is trying to discuss how common lying has become. How it seems like nobody is expected to be honest anymore and everybody's just getting away with whatever they can get away with.

How narcissism is an American disease and it's spreading fast do to companies like Apple, Facebook and online dating learning how to profit off it.

Re: Gross Apple Marketing

#4

Post by bowsamic » Wed, Oct 30, 2024, 2:13 PM UTC

I agree those ads are pretty concerning and reinforcing bad human behaviours, but the Ubuntu one shown is boring and vague animations. Hardly a good comparison. Who cares about those?

Re: Gross Apple Marketing

#5

Post by qsort » Wed, Oct 30, 2024, 2:14 PM UTC

tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

I don't think the problem is with the tone, but rather with the messaging. All AI-related marketing has been along the lines of "let the computer think for you" rather than "use the computer to think better", infantilizing rather than empowering the user.

From the bicycle of the mind to the tricycle of the mind.

Re: Gross Apple Marketing

#6

Post by HumblyTossed » Wed, Oct 30, 2024, 2:14 PM UTC

tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

> I’m not sure if the author noticed, but the intent of the commercials is to be humorous.

The birthday one was in no way meant to be humorous.

Re: Gross Apple Marketing

#7

Post by edweis » Wed, Oct 30, 2024, 2:15 PM UTC

It's the first time I've seen an advertisement for Ubuntu. Are they getting ready to get new users dissatisfied by Apple's AI?

Re: Gross Apple Marketing

#8

Post by thrwaway1985882 » Wed, Oct 30, 2024, 2:17 PM UTC

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined.

If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

Re: Gross Apple Marketing

#9

Post by longtimelistnr » Wed, Oct 30, 2024, 2:17 PM UTC

I think people still aren't accepting that Steve Jobs era marketing and product development left with the man. Apple is fundamentally different and is never going back.

Re: Gross Apple Marketing

#10

Post by Apreche » Wed, Oct 30, 2024, 2:18 PM UTC

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too.

The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.