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Earlier quoted context omitted.
Well, it is the year of Linux on the desktop.
Remarkable then, how that entire advertisement managed to not mention Linux once in its entire 85 seconds of runtime.
I work at a startup in the AI space. We've been working with it for over a year now and I'm of the mind that AI, in it's current state, really isn't a tool meant for an end user to interact with. It feels like it's the most useful when it's transparent and you -- as an end user -- don't know that there's an LLM in the process. The best use cases seem to be those that don't require an end consumer to directly interact…
I think a good marketing move is showcasing the seamlessness of artificial intelligence. For some reason, AI is being stigmatized
Like, that's actually useful but probably not super sexy.
> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.
Short form: I made an Advertisement in AI, I promote it by making shitting all over Apple (get more viewership using Apple) and then finish off to say I watched my own video in amazement 5 times.
What a beautiful self promotional world we live in.
> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.
I find the hypothetical universe where that guy is going to get anywhere good suggesting what his boss should “undertake” unbelievable. (Also not a good demo).
And we’ve been in this GPT world nearly 2 years. The boss is obviously supposed to be smart, he’s a black guy in a suit after all. Is this the first time he’s ever received something that was obviously from an AI. What’s he confused about?
I'm afraid I disagree here.
While I do find the Apple ads a tad obnoxious, they speak to the problems of normal people and how Apple Intelligence can directly solve these problems. How many people haven't forgotten a birthday, forgotten someone's name or felt stupid while writing an email?
The Canonical animation on the other hand, while cool, doesn't communicate to me that it understands my problems and is going to help me fix them.
Here's the full transcript of the Canonical ad: "Modern, Private, Performant, Secure, Supported, Certified, Everywhere, For Everyone, for You".
This is comparing apples to oranges.
Sorry, but I don’t see them as the author. I love these ads.
Apple seems to be big enough to make fun of the AI fiasco.
I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…
Why not highlight those in the ad rather than the useless stuff?
I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…
I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…