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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#471

Post by PaulHoule »

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Since Twitter is a neologism they are in a strong place: if somebody wants to sell “Twitter” sausages at the supermarket Twitter is in a position to do that…. Whereas “McDonalds” really can’t extend its brand beyond hamburger restaurants.

The next question is: “Is he really serious about the super app?”. The horror is that he probably is, but what business wants to deal with a mercurial leader who might stop payments, pay people extra, or impound money in your account for no good reason. What business is going to want to put an “X” logo up by their cash register when it means they are going to have arguments with customers. (I bet it will be a hit for “go anti-woke and go broke” businesses though.)

Re: Twitter has officially changed its logo to ‘X’

#472

Post by throwuwu »

erulabs wrote: post #10

You know, for all the talk about how twitter is going downhill and making stupid decisions, this is the only one so far that really, really, does seems stupid. Verification was bad and now it’s a joke, api rate limits have some possible argument etc - but why in the hell buy a household name just to change it? Why not build X from scratch?

Like Threads?

Re: Twitter has officially changed its logo to ‘X’

#474

Post by andsoitis »

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> This, though. This one makes me angry and disappointed.

But why are you angry about the rebrand?

Re: Twitter has officially changed its logo to ‘X’

#475

Post by dathinab »

nickelcitymario wrote: post #277
tgv wrote: post #96

It's not pining, it's passed on! This bird is no more! It has ceased to be! It's expired and gone to meet its maker! This is a late bird! It's a stiff! Bereft of life, it rests in peace! If you hadn't nailed it to the perch, it would be pushing up the daisies! It's run down the curtain and joined the choir invisible! This is an x-bird!

No no he's not dead, he's, he's restin'! Remarkable bird, the X, idn'it, ay? Beautiful plumage!

duno,

pretty much everyone I know on twitter is like "I don't feel like using it anymore." and only stays around due to the remainder of the network effect and the fundamental issue of transferring followers to another platform being hard.

and that it's a pretty bad branding doesn't help either, I don't want to eX my friends, imagine saying to your spouse you want to eX them etc.

and I mean people often act stupid but it has limits and if you first go around claiming you will buy twitter to protect free speech and then aX anything which tried to protect free speech in twitter from the inside and have way higher censorship numbers people might wonder if buying X products will aX them and their values and their health at some point. That he aXt anyone believing him to be a serious reliable person due to his public appearances probably won't help either.

Re: Twitter has officially changed its logo to ‘X’

#476

Post by danso »

ethbr0 wrote: post #468
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> so Elon can use a domain he's sat on since '99 seems exceedingly foolish. As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service. 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. Ref: ht…

> 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are.

I was just wondering how in the world did Elon manage not to sell "x.com" to a porn company for shits and giggles. It being in the custody of PayPal explains that.

Re: Twitter has officially changed its logo to ‘X’

#477

Post by itslennysfault »

dmix wrote: post #291
philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

The app is also "Twitter", the tag is etc. Everyone is going to keep calling them tweets. It's just the logo and redirecting the x.com domain really. Which makes sense IMO (regardless of whether it was a good idea which I'm skeptical), I don't think they should go hard with the rebranding immediately. You need to slow roll it so people don't get confused. The logo is a good start making people notice and get curious…

To be fair, I find myself calling the things I post (and read) on threads tweets.

Re: Twitter has officially changed its logo to ‘X’

#478

Post by dundarious »

rapsey wrote: post #465
Merad wrote: post #370

Earlier quoted context omitted.

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.

No it has probably been a plan since the beginning. He wants to build an everything app like wechat.

Most likely, both are true.

Re: Twitter has officially changed its logo to ‘X’

#479

Post by laichzeit0 »

erulabs wrote: post #10

You know, for all the talk about how twitter is going downhill and making stupid decisions, this is the only one so far that really, really, does seems stupid. Verification was bad and now it’s a joke, api rate limits have some possible argument etc - but why in the hell buy a household name just to change it? Why not build X from scratch?

I think he actually wanted to change it to Titter and have the bird logo have tits. Seriously.

Re: Twitter has officially changed its logo to ‘X’

#480

Post by sdfzguf »

saalweachter wrote: post #437
sdfzguf wrote: post #142

Earlier quoted context omitted.

Elob has a fixiation on the letter. As I understand it, he wants to create a 'meta' platform for everything. I think in China such platforms exist (?). It's not to far away to say, that you need a 'meta' name for a platform like that. Probably wants to leave the 'private company' image and try to create an 'institution'. I hope it fails.

Eh, it's simpler than that - X.com was his first company, that became Paypal, that he was ousted from. This is just basic old man 101: trying to regain the glory days of your youth.

I mean, it'd be already pretty simple ... Make an app that covers several areas of peoples lifes and bring it all under one hood.
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