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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#461
post #423
post #407

Interesting thread today. I see lots of haters here in the comments. While you all very well may be right about his future failure with Twitter, I think it’s important to highlight that Musk is very different from most people in that he looks like he’s failing until he succeeds, and he’s done that with just about every company he’s run. Twitter make look like a dumpster fire now, but based on past history, I’m bettin…

> in that he looks like he’s failing until he succeeds Is that true? When I look at very old SpaceX or Tesla posts on HN the comments are generally very positive on product direction.

Today they are, but it wasn’t always that way.

SpaceX only exists today because he somehow found enough money to launch one more time (his 4 launch attempt) which finally worked.

Even after that, people thought he would fail at landings rockets and also fail at reusing them. He upended the entire industry.

Tesla was considered bankrupt and a fraud so much that well-respected shortsellers gambled tons of money that it would go bankrupt.

The Boring company is still considered by many to not be a success despite raising nearly a billion dollars last year.

Solar City (now part of Tesla) was ridiculed for its battery approach to power grids, but that approach now is being emulated by numerous competitors.

Re: Twitter has officially changed its logo to ‘X’

#462
post #47

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…

> * Footer updated to © 2023 X Corp.

The footer is this way for month already. And secondary resources like developer.twitter.com will likely stay inconsistent for a long time (probably forever).

I'm still kinda surprised they actually changed the well known bird logo. I would be even more surprised if they actually try to fully replace the name Twitter.

Re: Twitter has officially changed its logo to ‘X’

#463
post #47

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…

From what’s been rumoured about the Twitter code base those changes will need to be made across a dozen repos.

Re: Twitter has officially changed its logo to ‘X’

#465
post #370

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.

No it has probably been a plan since the beginning. He wants to build an everything app like wechat.

Re: Twitter has officially changed its logo to ‘X’

#467
post #299

Why not? I've found I've been using Twitter more ever since Elon bought it. He's made some good improvements. It's popular to hate Elon but I think he's trying to make Twitter better than he found it.

I've also been using Twitter more since he bought it. I've been enjoying the promotion of long form videos, long form post, revenue sharing, paid accounts and at least an attempt at being more politically centrist.

Re: Twitter has officially changed its logo to ‘X’

#468

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> so Elon can use a domain he's sat on since '99 seems exceedingly foolish.

As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service.

2000 - 2017, X.com was property of PayPal.

Musk then buys it back in 2017... and then here we are.

Ref: https://en.m.wikipedia.org/wiki/Elon_Musk#X.com_and_PayPal

Re: Twitter has officially changed its logo to ‘X’

#469
post #370

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.

Do you really have to wonder? I think it's one of his episodes, just like the purchase of Twitter itself, where the too quickly decides on something and pushes it through.
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