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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#291

Post by dmix »

philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

The app is also "Twitter", the tag is etc. Everyone is going to keep calling them tweets. It's just the logo and redirecting the x.com domain really. Which makes sense IMO (regardless of whether it was a good idea which I'm skeptical), I don't think they should go hard with the rebranding immediately. You need to slow roll it so people don't get confused. The logo is a good start making people notice and get curious without making a big disruption in Google results and mobile app discovery.

Re: Twitter has officially changed its logo to ‘X’

#292

Post by mcv »

marcinzm wrote: post #236
paulsutter wrote: post #181

I'd like to give a little background. This isn't intended in defense of the move, I share the general discomfort with the change X.com, a payments company, was Musk's second company formed in 1999. In March 2000 PayPal was formed by the merger X.com with Thiel and Levchin's Continuity. Musk was the initial CEO, but by September 2000 the board replaced Musk with Thiel while Musk was on vacation to Australia. October 2…

>opposed to censorship He's not or rather he's in favor of being able to say anything he wants and shutting up anyone who says what he doesn't like (such as his jet's location or anything he views as woke).

He's opposed to censorship by others, but in favour of censorship by him.

Actually, he's also fine with government censorship as long as they're not censoring him or people he likes. Twitter obeying government censorship requests have gone way up since he took over.

Re: Twitter has officially changed its logo to ‘X’

#293

Post by eropple »

coldtea wrote: post #168
sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

[flagged]

"Free speech!" Meanwhile, Twitter's former management would have at least put up a fight when Erdogan wanted things taken down. And we know this because they did, regularly, with regards to requests from governments around the world.

What of Musk? Could it be that he just likes strongmen and weird bigots, and it's for them he wants free speech, and everyone else can hang?

(Hint: it's this one.)

Re: Twitter has officially changed its logo to ‘X’

#294

Post by delecti »

bko wrote: post #183
pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

> No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. What are you talking about? There has been more change at Twitter in the last year than in the last ten. From editable comments, subscriptions, revenue sharing, blue checkmark for sale, alternative check marks for govts and org, culling of old accounts, API restrictions, forcing people to put parody in acct. I noticed…

Editable comments and subscriptions predate Musk.

Alternative check marks and forcing people to put parody in the account were both caused by the idiotic decision to put blue checkmarks for sale. There's no need to conspicuously identify government/business accounts as "no really, this is for real" if you haven't completely devalued the "no really, this is for real" symbol of your platform. And there's no need to put "parody" on an Elon parody account if you can clearly see that it's not verified.

Are you saying that API restrictions is a good thing? You seem to be suggesting that, but I don't know why you'd feel that way. Revenue sharing just incentivizes inflammatory behavior, which is an obvious net-negative for the platform as a whole. Culling of old accounts is neutral at best.

And the DM spam problems were basically unchanged until just the past week when he forced everyone's DMs closed. He did manage to introduce new spam problems though, because now every large account's replies is full of the most braindead nonsense, just because the user paid $8. I'll gladly take crypto spam instead this.

Also, the text you quoted said "no product improvements", but you're saying that the product is not "unchanged". I agree the product has been changed, but I would agree with the GP's statement that there haven't been improvements.

Re: Twitter has officially changed its logo to ‘X’

#296

Post by scythe »

LelouBil wrote: post #109

I hope that this will push government officials and structures to set up mastodon instances. Like one for the government where each agency has an account. Europe did this [0] and I find that it's a very good idea to have control over communication (plus since it's open anyone can do what they want with the data) [0] https://social.network.europa.eu/

It's legally hairy in the United States for the government to moderate Internet platforms. As I recall, some public officials were taken to court over blocking people on the site formerly known as Twitter. There's a court case pending against the government right now regarding its communications with platforms during the COVID crisis.

Re: Twitter has officially changed its logo to ‘X’

#297

Post by easyThrowaway »

csomar wrote: post #245
easyThrowaway wrote: post #146

Earlier quoted context omitted.

I'm still convinced he's just going for a "clever" way to declare bankruptcy in order to not pay full price for the Twitter acquisition. Make it look like a business... "accident", publicly say twitter actually never had a chance to get out of debt, Sell the assets, refinance the whole thing at a fraction of the original buyout price, threw a few millions to the creditors and get away with the whole thing.

This would have made sense if he delegated the responsibility of running it to third-parties and completely severed ties with the company. He didn't do that, which given the colossal amounts involved will get him into litigation. And if you think he is smart, think again. He tried to "smartly" get off the deal but the other party was smarter. He is clearly not the smartest man in the room.

He's probably way less smart than he believes himself to be. But he's already tried in the past to get out of problems by throwing a a curveball to the issue.

Boring Company / Hyperloop existed mainly to stop California from building their own high speed rail, and The Tesla Truck existed mainly to rebuild hype around the Tesla brand at the time, and it's probably never going to go into production. Both were "built to fail".

Once he realized that he couldn't get out of buying Twitter, I believe he's trying to apply the same script to make sure the loss is way smaller than 44 billion dollars.

Re: Twitter has officially changed its logo to ‘X’

#298

Post by mrweasel »

HlessClaudesman wrote: post #45

Twitter is dead.

Twitter was dying even before Musk bought it. There was no way of running Twitter profitable in a market where ad revenue is shrinking and VC founding is drying up. Forcing Musk to actually buy Twitter, at a grossly inflated price, was one of the smartest business moves in the past 10 years.

I don't know, I think the rebranding is a bit silly, but I also think Twitter should have gone bankrupt years ago. Musk paid $44 billion dollars of other peoples money for what was a billion dollar company at best. Trying to turn that around probably require someone as reckless as Elon Musk.

The dream of the everything app just seems to fare way. The potential early adopters shy away because it's Musk. Unless his own branding (as in "Elon Musk") is enough to get other businesses to jump onboard I don't see how it will ever get off the ground.

Re: Twitter has officially changed its logo to ‘X’

#300

Post by Danjoe4 »

pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

The product has had several new features added, is more performant, the bots have been culled, and a rebrand is common when a company is going in a new direction. Not to mention when Elon first bought the company he announced his goal was to create an "everything app" called X so I'd hardly call the move "desperate".
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