Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Twitter has officially changed its logo to ‘X’

techcrunch.com

Post reply on HN
Print view View original

161–170 of 1001 posts

Re: Twitter has officially changed its logo to ‘X’

#161

Post by dirkc »

kolektiv wrote: post #64
Quinzel wrote: post #16

It seems like Elon Musk has a vision of creating a platform business model that encompasses all his business endeavors and more. I don’t like Twitter, nor do I like Elon Musk, but it seems clear to me that he has a strategic plan. I doubt he gives two shits about what Twitter is or was - when he bought Twitter he acquired a lot of talent, and a place to start to launch his platform - of which he envisions the world b…

He did acquire a lot of talent. Then he fired the majority of it and slagged off/alienated the rest, losing most of the institutional knowledge gained over years. He then systematically torched any external goodwill with both advertisers and users, before torpedoing the brand identity which had cut through to non-tech culture. At some point, you have to just admit that he might not be playing 5D Chess, but 1D Connect…

Wouldn't 1D connect four be a guaranteed draw?

Re: Twitter has officially changed its logo to ‘X’

#163

Post by philk10 »

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

Re: Twitter has officially changed its logo to ‘X’

#164

Post by jasfi »

pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

He's rebranding. It seems apt since Twitter is becoming quite a different platform.

The URL is still twitter.com, and it looks like they're haven't got rid of the Tweet button yet. That's a powerful marketing verb. But now the platform is X and you still tweet? Seems like a mismash of the old and new brand. Still in progress perhaps.

Re: Twitter has officially changed its logo to ‘X’

#165

Post by appleflaxen »

pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

Do you mean... MyForge? The new (old) social media platform for open source?

Re: Twitter has officially changed its logo to ‘X’

#166

Post by dorkwood »

erulabs wrote: post #10

You know, for all the talk about how twitter is going downhill and making stupid decisions, this is the only one so far that really, really, does seems stupid. Verification was bad and now it’s a joke, api rate limits have some possible argument etc - but why in the hell buy a household name just to change it? Why not build X from scratch?

Could this all be part of Musk's plan, though? As Sun Tzu said, "when you are strong, appear weak". There's no denying that Musk is highly intelligent. If a play of his seems completely bone-headed, there's a good chance it's actually the opposite.

Re: Twitter has officially changed its logo to ‘X’

#167

Post by shortrounddev2 »

brtkdotse wrote: post #100
pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

It’s not a popular opinion on this site, and I’m probably going to be savagely downvoted, but whatever talent Musk had for business was eroded at least a decade ago by him surrounding himself with ego-stroking yes men. He drank his own cool aid.

Gavin Belson: All I hear from everybody is good news. Have I just surrounded myself with sycophants, who are just telling me whatever I want to hear, regardless of the truth?

Denpok: *gulp* ... no.

Gavin Belson: Thank you Denpok. I really needed to hear that.

Re: Twitter has officially changed its logo to ‘X’

#168

Post by coldtea »

sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

[flagged]

Re: Twitter has officially changed its logo to ‘X’

#169

Post by pessimizer »

reisse wrote: post #51
sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

> From an extremely valuable list of verified users Was it extremely valuable? I know a lot of people (myself included) viewed blue checkmarks as a "company PR account/mass-media journalist/celebrity account maintained by SMM" sign. The most interesting people I followed on Twitter were not verified.

No, it was elitist and alienating, and people hated them until Elon was in charge, and then we were taught to love them because a bunch of blue check journalists with no followers and no likes instantly turned into journalists with no followers, no likes and no blue checks and lost the delusion that they were important. Then they wrote articles about it.

Imagine a bunch of nominal liberals advocating for royalty, and you have the blue check whiners.

Re: Twitter has officially changed its logo to ‘X’

#170

Post by jussij »

A common saying amongst rich family dynasties is 'The first generation builds the business, the second makes it a success, and the third wrecks it'.

Elon seems to be trying hard to break that rule, as he seems to be working to achieve all of this in a single generation.

Post reply on HN