Live data from Hacker News

Twitter has officially changed its logo to ‘X’

techcrunch.com

11–20 of 1001 posts

Re: Twitter has officially changed its logo to ‘X’

#12

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

when a word becomes too common it risks losing its trademark though

Re: Twitter has officially changed its logo to ‘X’

#13
What does the path to success look like for "the everything app"?

I can't picture it. So far it looks like they're acting like a FAANG in a "fake it til you make it" move to try to attract money. But not only do they not have the scale, Twitter is also losing its place as the reference app for live text updates.

Re: Twitter has officially changed its logo to ‘X’

#14
* Spend 44 billion because of memes

* Fire 90% of the workforce

* Get clowned on every day on the very platform you own

* Lose half of your advertising revenue because you insist on platforming fascists

* Destroy any brand recognition you had, including having created a damn verb out of it

* Have your puppet CEO spout some vapid shit about your new platform being all about AI

* Have your logo be blatant copyright infringement of a well known typeface

Eagerly awaiting Paul Graham to tell everyone how Elon is a complete genius and that he puts rockets into space, making a WeChat clone can't be this complicated.

Every single one of them, clowns failing upwards

Re: Twitter has officially changed its logo to ‘X’

#15
post #10

You know, for all the talk about how twitter is going downhill and making stupid decisions, this is the only one so far that really, really, does seems stupid. Verification was bad and now it’s a joke, api rate limits have some possible argument etc - but why in the hell buy a household name just to change it? Why not build X from scratch?

I guess he wanted 400 million prospective customers for $ 100 each.

Re: Twitter has officially changed its logo to ‘X’

#16
It seems like Elon Musk has a vision of creating a platform business model that encompasses all his business endeavors and more.

I don’t like Twitter, nor do I like Elon Musk, but it seems clear to me that he has a strategic plan. I doubt he gives two shits about what Twitter is or was - when he bought Twitter he acquired a lot of talent, and a place to start to launch his platform - of which he envisions the world being beholden to, and he will be the king of that castle. I wouldn’t be surprised if he will have some kind of X crypto, X digital wallets, X online shops, he’ll probably even have his own X-onion sites too, for all the people who want his X branded LSD and MDMA.

Re: Twitter has officially changed its logo to ‘X’

#17
post #10

You know, for all the talk about how twitter is going downhill and making stupid decisions, this is the only one so far that really, really, does seems stupid. Verification was bad and now it’s a joke, api rate limits have some possible argument etc - but why in the hell buy a household name just to change it? Why not build X from scratch?

It still has a boatload of users and is still the cultural town square of the tech world. To build X from scratch you'd have to convince people like Marc Andreessen, Paul Graham, a bunch of other VCs etc to move.

Changing behaviour is very hard. You'd have to get people to install new apps, get use to new workflows etc and humans are creatures of habit so this is very hard.

Re: Twitter has officially changed its logo to ‘X’

#19
post #12

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

when a word becomes too common it risks losing its trademark though

Good luck trade marking X

Re: Twitter has officially changed its logo to ‘X’

#20
post #18

I initially thought buying twitter was about converting massively overvalued TSLA stock into only somewhat overvalued TWTR stock. I now think I was wrong.

That was my thinking, too. What do you think now ?

He is even stupider and has even less impulse control than I thought.
Post reply on HN