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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#361

Post by mthoms »

cbovis wrote: post #47

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…

* There are millions upon millions of Twitter-branded social media icons on the web. Almost every notable website has one.

That kind of brand exposure is literally priceless. Throwing is away is absolutely bonkers... it's just next-level idiocy.

We might be witnessing one of the greatest branding mistakes of all time.

Re: Twitter has officially changed its logo to ‘X’

#362

Post by greyman »

q87b wrote: post #329
pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

Musk might very well be just a useful idiot to kill a platform that was globally connecting people for positive, political change. Twitter played crucial roles in bringing down Mubarak in Egypt, in the Euromaidan and elsewhere. 40 billion dollars is just two years of Gazprom profits.

"kill a platform" is an overstatement, isn't it? I follow several dozens people at twitter and they are all there, posting regularly as before. Honestly, I didn't notice any degradation of twitter during Musk era. There is Andrew Tate shitposting now, and for a few hours twitter logo was changed to Doge, but what else?

Re: Twitter has officially changed its logo to ‘X’

#363

Post by mysterydip »

tgv wrote: post #96

It's not pining, it's passed on! This bird is no more! It has ceased to be! It's expired and gone to meet its maker! This is a late bird! It's a stiff! Bereft of life, it rests in peace! If you hadn't nailed it to the perch, it would be pushing up the daisies! It's run down the curtain and joined the choir invisible! This is an x-bird!

Coincidentally, the end of that sketch is how I feel about the platform now: "I'm not prepared to pursue my line of inquiry any further as I think this is getting too silly."

Re: Twitter has officially changed its logo to ‘X’

#364

Post by [deleted] »

brtkdotse wrote: post #100
pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

It’s not a popular opinion on this site, and I’m probably going to be savagely downvoted, but whatever talent Musk had for business was eroded at least a decade ago by him surrounding himself with ego-stroking yes men. He drank his own cool aid.

[deleted]

Re: Twitter has officially changed its logo to ‘X’

#366

Post by dooraven »

eropple wrote: post #311
dooraven wrote: post #17

Earlier quoted context omitted.

It still has a boatload of users and is still the cultural town square of the tech world. To build X from scratch you'd have to convince people like Marc Andreessen, Paul Graham, a bunch of other VCs etc to move. Changing behaviour is very hard. You'd have to get people to install new apps, get use to new workflows etc and humans are creatures of habit so this is very hard.

> Changing behaviour is very hard. You'd have to get people to install new apps, get use to new workflows etc and humans are creatures of habit so this is very hard. I think this is pretty optimistic thinking. "Oh no, I can't pick my way through a bunch of bigoted garbage to which the owner responds 'Concerning' or read Marc Andreesen being deeply weird or see 30,000 reply guys to Paul Graham hawking shitcoins, whate…

You're looking at it from Musk taking over twitter, which I agree with, chasing away users is easy.

The conversation was about X being built from the ground up and attracting new users which is much harder.

BlueSky only started gaining traction after Musk started pissing people off, doubt prag would have done the same.

Re: Twitter has officially changed its logo to ‘X’

#367

Post by ilamont »

pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform.

Dying platforms are often the result of negative network effects, superior competitors, and self-centered founders who believe early successes make them brilliant business leaders and experts in everything else they touch.

Re: Twitter has officially changed its logo to ‘X’

#368

Post by netbioserror »

dmix wrote: post #288
netbioserror wrote: post #265

Earlier quoted context omitted.

The only thing Twitter has ever had going for it is its brand. The rebranding is weird and indicative of an obsession on Musk's part, but everyone needs to stop pretending that Twitter was anything more than that brand, which could disappear at any moment. It was a financial black hole propped up by frankly stupid amounts of capital injection, made briefly profitable by the black swan of Trump hysteria. I have yet to…

People aren't going to suddenly stop calling it Twitter and tweets. I doubt it will have much impact on marketing. It's most just a domain name and some corporate heading stuff. The only utility and potential confusion is a single letter domain for linking to tweets until people get used to it. But on sfuff like imessage, SERPs etc it pulls in the tag above the domain so it's not the only signal

If sub-generational slang can come and go in a single-digit number of years, I think the population at large will have little problem forgetting "Twitter" and "tweet" as general terminology. The verb "to google" has stuck around because Google is still around, though I'm sure there's some threshold of time where terminology gets passed down and sticks (velcro, kleenex, etc).

Re: Twitter has officially changed its logo to ‘X’

#369

Post by Mashimo »

iamsanteri wrote: post #348
pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

What people don‘t seem to take into account here is that Elon was forced to buy the company due to a binding offer he made but later found out user numbers to be manipulated and so on. He‘s already burned down the 40 billion market cap to less than 20 billion today and he doesn‘t have much to lose. He is meme-style trying to enjoy the blunder he made while having a tiny but an exponential chance he still may hit it b…

> but later found out user numbers to be manipulated and so on.

I think he complained about bots on twitter before he made the offer.

Re: Twitter has officially changed its logo to ‘X’

#370

Post by Merad »

philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.
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