I'm only now leaning of this phenomenon, and I'm absolutely floored that something like fractal wood burning has claimed the lives of 34 people (known), and there's a general laisse-faire attitude around it. By itself this is close to the deadliest mass shootings in the history of the United States in terms of human casualties, even though the emotional impact is not the same.
Deaths from mass-shootings, terrorism, plane crashes, and shark attacks are given too much weight. Deaths from falls, drowning, and medical mistakes are given too little weight.
Even within categories it's inconsistent. Most deaths by gunshot are suicides. And almost all murders by gunshot are ordinary pistols as part of ordinary criminal activity (not mass shooters).