Earlier quoted context omitted.
What ever happened to the laws of supply and demand? If the demand is high, and the supply is limited, they should be raising their prices. Stockx says an xbox series X is worth $750, a PS5 is worth $950, and a Ryzen 5900X worth $800. Why can't vendors just raise their prices, so I can buy from a retail outlet I trust, rather than a scalper.
I know some of them worry about angering customers by "price gouging", but customers get mad when they can't get the product too. Might as well make money on the anger.
By not increasing their prices AMD is letting the after market have that surplus. Sure they don't need to get their hands dirty (and risk negative PR), but also it means they can't ship as many units or profit as much as they could have.