Earlier quoted context omitted.
I’m a huge fan of Apple Pay and do not begrudge the 0.15% cut they take on those transactions. The cut they take for App Store purchases is over 100x that amount, which is obscene.
Comparing a payment processing fee to hosting content on a store site is completely disingenuous. The costs are wildly little different and it’s unlikely any App Store like Apples could even pay for itself with only a 10% cut, for example..
How about we do what's often suggested: we spin the AppStore off as its own non-profit governing body and they can disclose their operating costs and increase / decrease their fee as needed. The rules then apply equally to Apple vs. non-Apple companies.