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Ferrari Luce

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731–740 of 959 posts

Re: Ferrari Luce

#731

Post by NetMageSCW »

pegasus wrote: post #724
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Is this so unusual for Ferrari and do we need to blame it on Jony Ive? Ferrari's been selling an SUV since 2024, after all...

And the Purosangue’s design runs circles around this appliance.

Re: Ferrari Luce

#732

Post by infecto »

cjrp wrote: post #720
infecto wrote: post #595

Earlier quoted context omitted.

Why would you think that? Rich housewives/spouses do exist. The Urus is at least to me the equivalent kind of car. Captures a market that does not appeal to traditional lambos. I could see this doing the same.

Wouldn't the Purosangue be the competitor though?

I am pointing out that manufacturers introduce models to capture new demographics. Just like the Urus did.

Re: Ferrari Luce

#733

Post by dotancohen »

aenis wrote: post #674
mattlondon wrote: post #573

Earlier quoted context omitted.

I thought a similar thing too. "Look, we tried to create an EV and no one bought it. So we need to retain that carve-out in the regulations that mean we do not have to electrify our entire product line or we will go out of business entirely." I'd totally buy this car if it looked like that and was from a mainstream manufacturer (i.e. priced normally), but yeah I cannot see a typical ferrari owner buying one.

Its a divorce car. You get to keep your real ferrari(s), and buy her one of those. Good for school/grocery runs, has the right badge, probably will drive like a normal car. There exists a demography for those kinds of cars. Lots of people dont care one bit about the style, its all about the brand. (I doubt anyone would consider Bentley SuVs as good looking, for instance - yet they seel well).

That was the deal with the Aston Martin Cygnus as well. It wasn't meant for enthusiasts. It was generally sold to wives who bought them alone - much to the fury of husbands later that day. Some Aston Martin salesman once mentioned this in an interview, mentioning that otherwise there was no way to move that vehicle.

Re: Ferrari Luce

#734

Post by tokai »

epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

Porsche Cayenne has hurt Porches brand immensely.

Re: Ferrari Luce

#735

Post by compiler-guy »

donohoe wrote: post #575
Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

They’ll probably sell more units of this than Tesla ever will with the Cybertruck

I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."

But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.

But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.

Re: Ferrari Luce

#736

Post by aprentic »

It seems that EVs and ICEs are sufficiently different that traditional car companies don't really enjoy nearly the encumbrancy advantage they once had.

The top EV manufacturer started as a battery company. The second place EV company started as an EV company.

Various ICE manufacturers have spent decades innovating and refining ICEs and building logistics chains optimized for ICEs.

The big problem that the high end ICE manufacturers have is that the things that made them special in the ICE market don't apply as well in the EV market.

You can potentially justify 6 figure price tags if you're in the luxury market. Hire famous designers, pay for premium materials, and leverage your brand name. If you want to sell cars for 6 figures based on performance, they actually need to perform significantly better. There are a bunch of much cheaper EVs that have better performance.

Just jacking up the price and relying on conspicuous consumption is how you get the Fyre Festival.

Re: Ferrari Luce

#737

Post by infecto »

arbitrary_name wrote: post #685
infecto wrote: post #620

Earlier quoted context omitted.

You’re confusing your taste to the taste of someone who is probably making a purchase solely on brand and it being an EV. This thing might sell incredibly poorly but one thing I have always found to be true. The taste of HN commenters is wildly different than target demographics.

why would the ultra wealthy care about it being an ev? operating cost and climate impact are not a priority when you are dropping 650k and living in a oil rich ME kingdom. performance and aesthetics s would be more important, surely?

Why fixate on Arab countries? Rich people live all over the world and there are increasingly more emission restrictions. And again, as I keep repeating myself, just because you are not the target demographic does not mean it does not exist. I could easily see someone who does not care about cars wanting this because of the brand and yeah even EVs can matter depending on social circles.

You guys are defending this to death. I am only pointing out that it would not surprise me it fits a demographic they were targeting.

Re: Ferrari Luce

#738

Post by compiler-guy »

tokai wrote: post #734
epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

Porsche Cayenne has hurt Porches brand immensely.

Not really. It shifted Porsches brand somewhat, but Porsche is still very strong.

And if a bunch of SUV buyers want to subsidize my 911 habit--I have no complaints.

Re: Ferrari Luce

#739

Post by compiler-guy »

epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

It's entire run is almost surely entirely presold already. That's the way Ferrari works with these types of halo cars.

Re: Ferrari Luce

#740

Post by LanceH »

baq wrote: post #457
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

Worst case Ferrari will make people buy these so they can buy something else.
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