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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#581

Post by marcusverus »

ethbr0 wrote: post #468
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> so Elon can use a domain he's sat on since '99 seems exceedingly foolish. As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service. 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. Ref: ht…

X.com now redirects to Twitter. As recently as June 4, the website just displayed a plain text 'x'.

Re: Twitter has officially changed its logo to ‘X’

#583

Post by itomato »

Merad wrote: post #370
philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.

“Best response goes live today.”

Re: Twitter has officially changed its logo to ‘X’

#584

Post by amanaplanacanal »

ptkanchi wrote: post #508

Musk will do what Musk does, whether or not he will be successful time will tell. But he has proven track record and he has made me a lot of money historically. To all you cringe haters, use your valuable energy else where rather than trashing others online.

Twitter is everybody’s favorite popcorn drama! Or maybe that’s Reddit.

Re: Twitter has officially changed its logo to ‘X’

#585

Post by andsoitis »

Merad wrote: post #370
philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

That's hilarious. I honestly wonder if Elon decided to do this change on Friday and had people rushing all weekend to push it out the door.

> That's hilarious.

You don't have to make change atomically. Eventual consistency is sufficient and very practical.

Re: Twitter has officially changed its logo to ‘X’

#586

Post by pclmulqdq »

growt wrote: post #494
PaulHoule wrote: post #471

Earlier quoted context omitted.

Since Twitter is a neologism they are in a strong place: if somebody wants to sell “Twitter” sausages at the supermarket Twitter is in a position to do that…. Whereas “McDonalds” really can’t extend its brand beyond hamburger restaurants. The next question is: “Is he really serious about the super app?”. The horror is that he probably is, but what business wants to deal with a mercurial leader who might stop payments…

Twitter is not a neologism, but a word in the english dictionary: https://www.merriam-webster.com/dictionary/twitter ("to utter successive chirping noises"). As is tweet: https://www.merriam-webster.com/dictionary/tweet ("a chirping note"). My knowledge of trademark law is limited, but I guess if someone would like to sell "Twitter"-sausages, they would have to apply for that trademark in the respective category and…

As I understand it, some brands are strong enough and globally-applicable enough that you can't use them regardless of what you're trading in. If you were to sell "Nike sausages," I'm pretty sure you would get sued and lose in court. Other times, the brand is more limited and you can get away with re-using it.

Re: Twitter has officially changed its logo to ‘X’

#587

Post by Cornbilly »

MPSimmons wrote: post #519
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Elon is really, really good at a couple of things: - Identifying inefficiencies in an existing technical solution - Making people do what he wants The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lend…

>Identifying inefficiencies in an existing technical solution

I'm not sure that's true considering why he was (or the public story of why he was) pushed out of PayPal.

IIRC: He forced a port/rewrite of their platform to Windows (from Unix) that eventually led to a code freeze of the existing platform to allow the port to "catch up" to the existing platform. At the same time, they were hemorrhaging money due to fraud and they couldn't do anything about it due to the code freeze.

Re: Twitter has officially changed its logo to ‘X’

#588

Post by valval »

MPSimmons wrote: post #519
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Elon is really, really good at a couple of things: - Identifying inefficiencies in an existing technical solution - Making people do what he wants The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lend…

That’s an awful lot of speculative text about a person you seem to know next to nothing about.

Re: Twitter has officially changed its logo to ‘X’

#589

Post by upon_drumhead »

martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

I see zero indication he ever intends to sell X/Twitter. He wants to pivot it into the worlds most successful and useful app. He won’t sell that.

Re: Twitter has officially changed its logo to ‘X’

#590

Post by Capricorn2481 »

martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

> He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce

This is the exact vacuous nonsense Sam Bankman-Fried was spouting while playing League of Legends in a VC meeting and it made Sequoia Capital wet their pants. It really puts the cart before the horse of "how or why" Twitter should position themselves this way. It is frustrating to watch people continuously buy into his complete lack of vision or execution.

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