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Twitter has officially changed its logo to ‘X’

techcrunch.com

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Re: Twitter has officially changed its logo to ‘X’

#491

Post by samstave »

telesilla wrote: post #138

Do visit https://xcorp.com for a hearty laugh (or slightly frightened chuckle, on how life mirrors art). X Corp - Non-Human Intelligence (NHI) - UAP Technology X Corp is one of the largest multinational conglomerates in the world. It is headquartered in the Western Hemisphere and was founded after the consolidated mega-corporate merger between ApostleCorp, The Allied Spacecraft Corporation (ASC), and Tyrell Corporati…

>Powered by AI, X will connect us all in ways we’re just beginning to imagine.

She must have been the previoius CEO at MONDO.com! You can do ANYTHING at Mondo.com!

Dammit, thanks, it was ZOMBO!

Re: Twitter has officially changed its logo to ‘X’

#493

Post by martin-adams »

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back.

He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings and hailing a taxi.

I do agree though, it doesn't feel like renaming it to X is the right approach if this is the longer term vision. Personally I would have thought about Twitter X with these additional services and a much slower migration to X to align with the Everything App vision.

Re: Twitter has officially changed its logo to ‘X’

#494

Post by growt »

PaulHoule wrote: post #471
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Since Twitter is a neologism they are in a strong place: if somebody wants to sell “Twitter” sausages at the supermarket Twitter is in a position to do that…. Whereas “McDonalds” really can’t extend its brand beyond hamburger restaurants. The next question is: “Is he really serious about the super app?”. The horror is that he probably is, but what business wants to deal with a mercurial leader who might stop payments…

Twitter is not a neologism, but a word in the english dictionary: https://www.merriam-webster.com/dictionary/twitter ("to utter successive chirping noises"). As is tweet: https://www.merriam-webster.com/dictionary/tweet ("a chirping note"). My knowledge of trademark law is limited, but I guess if someone would like to sell "Twitter"-sausages, they would have to apply for that trademark in the respective category and it could be anyone, as the-company-formerly-known-as-twitter propably doesn't have the trademark for food?

Re: Twitter has officially changed its logo to ‘X’

#495

Post by progx »

matsemann wrote: post #4

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

x it

Re: Twitter has officially changed its logo to ‘X’

#497

Post by simplicio »

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Eh, I imagine people will just keep using the old nomenclature.

Still, while the social network was presuambly the most valuable part of Twitter, gotta figure the brand was a non-trivial part of the 44 billion Musk paid to buy the company. Seems crazy to toss it after a few months.

Also, the new brand is bad. if someone told me to check out "x.com", I would assume they were directing me to a porn site. And the logo looks too much like the button you click to close your browser.

Re: Twitter has officially changed its logo to ‘X’

#498

Post by datavirtue »

martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

So do that instead of bike shedding the logo.

Re: Twitter has officially changed its logo to ‘X’

#499

Post by 542458 »

MR4D wrote: post #461
542458 wrote: post #423

Earlier quoted context omitted.

> in that he looks like he’s failing until he succeeds Is that true? When I look at very old SpaceX or Tesla posts on HN the comments are generally very positive on product direction.

Today they are, but it wasn’t always that way. SpaceX only exists today because he somehow found enough money to launch one more time (his 4 launch attempt) which finally worked. Even after that, people thought he would fail at landings rockets and also fail at reusing them. He upended the entire industry. Tesla was considered bankrupt and a fraud so much that well-respected shortsellers gambled tons of money that it…

No, what I'm saying is that posts on HN a decade-plus ago were always very optimistic about Tesla and SpaceX. It's not like everybody here was hating on him and he suddenly succeeded, people (at least on here) always saw the benefits to "The Car of the Future" or "Private Space Launches, Done Cheap".

Tesla posts pre profitability:

https://news.ycombinator.com/item?id=317921

https://news.ycombinator.com/item?id=534198

SpaceX posts pre profitability:

https://news.ycombinator.com/item?id=409653

https://news.ycombinator.com/item?id=320362

https://news.ycombinator.com/item?id=317918

(Please excuse the low comment counts. That's not because I'm cherry-picking, old HN was just a much quieter place.)

Re: Twitter has officially changed its logo to ‘X’

#500

Post by heyjamesknight »

andsoitis wrote: post #474
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> This, though. This one makes me angry and disappointed. But why are you angry about the rebrand?

Because branding is one of my passions in life. I love good branding. Twitter is fantastic branding.

X... is not.

Watching Elon destroy the Twitter brand is like watching someone throw orange paint on the Mona Lisa.

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