For those saying Google is a benevolent company, here are a few signs that the bean counters are taking over:
Tracking Google Apps for Education and even paid Google Apps for Business emails to build ad profiles, making misleading statement to the public that they're not doing so, and then when it finally came to statements to federal court, lacking the dare to continue lying and finally confessing the truth and then claiming the consumer Gmail policy applied to Apps for Education data.
http://www.edweek.org/ew/articles/2014/03/13/26google.h33.ht...
Conspiring to kill SkyHook(and succeeding) with its 500lb outsized influence like Microsoft used to.
http://www.theverge.com/2011/05/12/google-android-skyhook-la...
Tracking the physical location of Android phones for ad purposes without properly informing users and disabling things like Google Now if you disable the tracking.
http://digiday.com/platforms/google-tracking/
Google employee access personal information of others. Google says it has fixed the issue, but how do we even know? Is there any legal safeguard against someone at Google reading your email?
http://gawker.com/5637234/gcreep-google-engineer-stalked-tee...
Paid inclusion for shopping search results
http://marketingland.com/once-deemed-evil-google-now-embrace...
Ranking Google+ reviews over Yelp results even if the user explicitly searches for Yelp
http://www.searchenginejournal.com/yelp-complains-outranked-...
Decreasing contrast in the background of ads, this especially hurts older people as ability to see contrast decreases with age, and the FTC found that almost half the people fail to notice that there are ads on the page, thus forcing products that are first in the organic results to pay Google for ads.
http://ppcblog.com/fbf0fa-now-you-see-itor-maybe-not/
http://blumenthals.com/blog/2012/01/31/is-google-intentional...
http://wallstcheatsheet.com/stocks/ftc-googles-ad-practice-i...
Making people literally cry with the forced Google+ integration into Youtube.
https://www.youtube.com/watch?v=Ccxiwu4MaJs (warning, NSFW language)
Extracting petty revenge on CNET for googling(!) information on its CEO
http://money.cnn.com/2005/08/05/technology/google_cnet/