Earlier quoted context omitted.
I heard they actually changed to this wording from the original, which for a long time was "Don't be evil." https://en.wikipedia.org/wiki/Don%27t_be_evil
You heard? It was a fairly big controversy when they did get around to removing it.
I doubt I missed anything of significant substance, but didn't want to assert factual knowledge, so I just linked the Wikipedia article (which I also didn't read into). Don't interpret my skipping the rumination step with excusing or dismissing Google's decline. I don't need to rubber-neck every step of a slow-mo, multi-year train wreck to lament that it happened and update my priors regarding Google.