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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#301

Post by woah »

bloppe wrote: post #230
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

Apple loves to play dumb about this stuff. The EU imposes a pretty straightforward regulation regarding equality of access. Apple seems to come up with all sorts of "solutions" to this "problem", and each one never amounts to true equality of access. They could easily just allow users to decide "Do you want to give this app unfettered access to all your device data, including other apps' data?". Let users decide. 99%…

> There are 2 potential outcomes: either the sky really does fall, and there's a meaningful uptick in bad things happening to iPhone users, in which Apple can easily point the finger at the EC and say "they made us do this". Apple looks like the good guys who put up a good fight for their users, but ultimately their hands were tied, and they'll probably get the revisions to EU law they're so desperately fighting for.

I'd prefer they focus on safeguarding my data instead of playing a ridiculous game of brinksmanship with regulators to make a point.

Re: Apple reveals new AI architecture built around Google Gemini models

#302

Post by Danox »

wnevets wrote: post #16
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

> It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? Is it really all that difference…

Yes, Google can do that just like Intel, Samsung, Nvidia or Qualcomm yes Google can drag their feet, we know in the end it will all lead to tears and then they will separate.

Re: Apple reveals new AI architecture built around Google Gemini models

#303

Post by dwaite »

nomel wrote: post #178
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

> It's strange to me that Apple would choose to disadvantage themselves How exactly are they disadvantaging themselves? Perhaps expand on that opinion a bit, and the data/assumptions you're making in forming it. My naive assumption is that they're going to do what everyone is doing: make tooling that lets you swap in any model. I don't think it's fair to assume incompetence, on their part. I think it's much safer to…

> My naive assumption is that they're going to do what everyone is doing: make tooling that lets you swap in any model.

They are a ways away from that for Siri, as they can't guarantee third party tooling meets their security and privacy requirements. Meeting those security and privacy requirements also makes it harder for a third party to monetize their investment or ongoing use of infrastructure.

But I suspect you will see integration in other areas, such as image generation.

Re: Apple reveals new AI architecture built around Google Gemini models

#304

Post by transcriptase »

Zagitta wrote: post #283
FridgeSeal wrote: post #246

Earlier quoted context omitted.

> Do you want to give this app unfettered access to all your device data, including other apps' data? Which Facebook and instagram will present as “tee hee updated terms of service” in the first 15 seconds, and people will tick it, because they’re not interested in reading T&C’s, just want to message their friend about dinner, and aren’t suddenly expected be deceived like that.

Ah yes something a trillion dollar tech company definitely is too inept to solve!

Why bother when some round-rimmed glasses wearing suit in Brussels named Klaus will immediately begin working on the next set of demands?

Re: Apple reveals new AI architecture built around Google Gemini models

#305

Post by ummonk »

girvo wrote: post #257
bloppe wrote: post #230

Earlier quoted context omitted.

Apple loves to play dumb about this stuff. The EU imposes a pretty straightforward regulation regarding equality of access. Apple seems to come up with all sorts of "solutions" to this "problem", and each one never amounts to true equality of access. They could easily just allow users to decide "Do you want to give this app unfettered access to all your device data, including other apps' data?". Let users decide. 99%…

> There are 2 potential outcomes: either the sky really does fall, and there's a meaningful uptick in bad things happening to iPhone users, in which Apple can easily point the finger at the EC and say "they made us do this". Apple looks like the good guys who put up a good fight for their users, but ultimately their hands were tied, and they'll probably get the revisions to EU law they're so desperately fighting for.…

Yeah and we've already seen this with Facebook getting blamed for Cambridge Analytica.

Re: Apple reveals new AI architecture built around Google Gemini models

#306

Post by aorloff »

adastra22 wrote: post #198
jasonmp85 wrote: post #160

Earlier quoted context omitted.

How do you expect to use a nav system while driving without voice control?

I never use Siri when using CarPlay? I’m confused by your question.

If you disable Siri, you cannot connect to Carplay

Re: Apple reveals new AI architecture built around Google Gemini models

#307

Post by TylerE »

doikor wrote: post #183
jasonmp85 wrote: post #160

Earlier quoted context omitted.

How do you expect to use a nav system while driving without voice control?

Put in the destination before start driving? CarPlay does not work at all if you have not enabled Siri. As in it won’t even connect.

Since when? I've used Carplay for years and I've NEVER had Siri enabled. I despise voice control.

Re: Apple reveals new AI architecture built around Google Gemini models

#308

Post by sidibe »

al_borland wrote: post #106
nraleigh wrote: post #31

This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?

To be fair, with the original iPhone they weren't competing. Google did backend web stuff well, so Apple partnered with them and made nice local apps that were fed by Google's cloud data. The same was true for the YouTube app. After Google saw the iPhone (before the public), they pivoted their vision for Android (it was originally on blackberry-style hardware), and that's when the "thermonuclear war" started. Kind of…

> 19 years later, it's probably time to be pragmatic again

These 2 have always been very pragmatic. They compete in an area or two but there is also a lot of money flowing both ways.

Re: Apple reveals new AI architecture built around Google Gemini models

#309

Post by materielle »

impulser_ wrote: post #267
janalsncm wrote: post #235

Earlier quoted context omitted.

If Apple is running the inference from Apple iPhones and Apple data centers then Apple has operational control. Google’s influence ends the moment they hand the weights over to Apple.

They are using Google Cloud. https://security.apple.com/blog/expanding-pcc/?linkId=100000... "Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time."

That’s not so special, though? There’s a difference between Google infra running Google services.

Versus any F500 company running their services on GCP.

It’s a bit whacky to think about because Apple will operate Google owned software on GCP. But it should be sandboxed just the same.

I’m not making a normative privacy argument here. Just pointing out that this is cloud business as usual. Perhaps it’s interesting Apple is doing it, but basically everything else is already using either AWS or GCP at this point.

Re: Apple reveals new AI architecture built around Google Gemini models

#310

Post by OrangeDelonge »

bigfudge wrote: post #300
troupo wrote: post #208

Earlier quoted context omitted.

There's nothing shallow about my take. Apple uses "privacy and security" as a cudgel to prevent anyone from breaking into the vendor lock in. To the point that EU actually had to explicitly tell Apple what to do [1], as Apple delayed features, made them extremely hard or convoluted for third-parties to use, and pulled every trick out of the malicious compliance manual. This whole virtual assistants thing will drag on…

It's shallow because it doesn't acknowledge that there is a real tradeoff. I share a lot of your cynicism about US tech companies, but I think you need to be realistic about the state of the market and how the incentives align. Apples incentives are not, currently, as strongly misaligned with their user interests as many other tech firms (meta, google, random startups, etc). Going slowly might not be a bad idea for m…

Apple’s incentives will grow misaligned as their revenue from ads grows. (and that revenue is skyrocketing)
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