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Apple reveals new AI architecture built around Google Gemini models

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221–230 of 609 posts

Re: Apple reveals new AI architecture built around Google Gemini models

#221
post #179

Earlier quoted context omitted.

> It's a Google model run by Apple Run by Apple where? Do they really have enough hardware to run it in-house?

Yes, and if they don't, they can lease datacentre capacity like anyone else can. SpaceX seems to have plenty for rent.

[flagged]

Re: Apple reveals new AI architecture built around Google Gemini models

#222

Earlier quoted context omitted.

I'd wager that for 99.9% of "Apple Intelligence" tasks, Google's models perform just as well as other frontier labs. Google also has done more work on getting LLMs running on edge devices compared to anthropic and openAI. The source also says > The new architecture centers on Apple Foundation Models co-developed with Google, which Apple says are adapted to run both on-device and on servers through its existing Privat…

That's not the point of OP. The point of OP is that Google is a direct competitor of Apple for phones / OS, so them giving the "key of the house" to Google is risky

They're also kind of in the same bucket regarding regulators, which might be something they're keeping an eye on regarding AI integrations.

Re: Apple reveals new AI architecture built around Google Gemini models

#223
post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

Is there a meaningful Google-Apple boundary in operation?

They are buying the right to distill their own Gemini models and run them in their data centres (or at least data centres they control); unless I am missing something, this isn't going to be infrastructure that Google has operational control over.

Re: Apple reveals new AI architecture built around Google Gemini models

#224
I've been a paid subscriber to Claude for a couple of years, but lately I've been reaching for the free Gemini app on my Android Pixel 9 because it's so good at doing searches as part of its answers. The model feels fresh and up to date. Whether Apple can incorporate that search is an open question

Re: Apple reveals new AI architecture built around Google Gemini models

#225

Another one bites the dust What a blunder, they resisted AI for like 2 years when it was all the buzz, and now when the bubble is about to bust and every user has AI fatigue they decide to finally dip into the fad? Before it was as if avoiding AI was a conscious design decision, and if there was an AI crash, Apple would be the only survivor left. Now it feels like they weren't in on the meme out of incompetence and a…

When people say the AI bubble is about to bust, I don't think anybody means that "the use of AI is going to go away." AI is absurdly useful. I think what people mean is "the valuations of these companies will have to snap to a reality that is actually attached to their market value."

Re: Apple reveals new AI architecture built around Google Gemini models

#227
post #212

Earlier quoted context omitted.

From your link: > Apple’s going to try to run as much of the new Siri as possible on-device Anthropic and OpenAI don't have edge models.

Try is a magic word.

It's not magic to those paying attention. The current model runs on device. And gemma e4b is already demonstrably capable on iPhone hardware, which is likely to be similar to what this is.

Re: Apple reveals new AI architecture built around Google Gemini models

#228
post #188

Earlier quoted context omitted.

I don't want my apps that have AI implemented to be able to read my messages because Europe mandates feature parity. And that's just the tip of the iceberg. For Apple it means building all the APIs that probably already exist but this time to be requested by apps, which would be a huge attack surface, even Apple's own apps suffers from security breaches (like Message before the switch to closed container execution).…

It’s not clear how it is significantly different from allowing apps access to your contacts, calendar, photos, and so on. And Apple doesn’t say that they merely need more time to properly implement it, the claim that they are unable to implement it without compromising privacy and security. And the latter I don’t really see, with the proper set of permissions presented in the way users are already used to. As an Appl…

> It’s not clear how it is significantly different from allowing apps access to your contacts, calendar, photos, and so on

Those are allowed via contextual consent prompts, several of which are for specific contacts, specific photos you wish to share, and so on.

Examples of the level of access an AI agent has include:

1. To read all indexed personal data from every app installed on the device

2. To perform actions in every supporting app on the device on the user's behalf

3. To read the current displayed apps for additional context as well as sensor data like current location

If you were regulated such that you had to allow any organization this level of access, and if you were hand-tied in how much you could convey the seriousness of accepting that consent prompt to an ordinary end user, and felt that it would be you, not any legal authority, who would ultimately suffer the reputational and legal consequences for the results - what would your yes/no decision be on shipping the feature in that jurisdiction?

Re: Apple reveals new AI architecture built around Google Gemini models

#229

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

Nothing obligates companies to face steep EU regulation and fines and launch there from the get go.

If anything it should concern fellow Europeans that consumers are paying more for less and later.

Re: Apple reveals new AI architecture built around Google Gemini models

#230

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

Apple loves to play dumb about this stuff. The EU imposes a pretty straightforward regulation regarding equality of access. Apple seems to come up with all sorts of "solutions" to this "problem", and each one never amounts to true equality of access. They could easily just allow users to decide "Do you want to give this app unfettered access to all your device data, including other apps' data?". Let users decide. 99% of Apple users in the EU will probably click "no". I'm sure they'll make the user warnings scary enough to ward off anybody who doesn't know what's going on.

There are 2 potential outcomes: either the sky really does fall, and there's a meaningful uptick in bad things happening to iPhone users, in which Apple can easily point the finger at the EC and say "they made us do this". Apple looks like the good guys who put up a good fight for their users, but ultimately their hands were tied, and they'll probably get the revisions to EU law they're so desperately fighting for.

The other possibility is that the sky does not fall, and Apple looks both silly and malicious at the same time for ever having suggested that it would, which was clearly in bad faith.

Clearly, Apple cannot afford scenario #2, so I think they will probably never give their users the actual freedom that the MDA requires them to. They will just exit Europe entirely before allowing that to happen.

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