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The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

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61–70 of 98 posts

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#61
post #56

Ignore that car, but what is this? This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue. Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint th…

You are free to do whatever, but companies are also free to choose who they conduct business with.

In the case of Ferrari, their products are essentially also rolling advertisements, so modifying them goes against what they are trying to sell.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#62
post #8

The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for…

Are we looking at the same interior? It is ugly as sin. Looks like a mockup render that is going to need ten more iterations to look good.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#63
post #40

I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer demand over time. I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a wel…

This is an uncommon design for a Ferrari, but this a very common design for commoners. What is more common than a Nissan Leaf? https://en.wikipedia.org/wiki/Nissan_Leaf

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#64
post #10

With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.

Exactly, everybody will instantly recognize it, like the Cybertruck. While all the other recent Ferrari's are basically a blur, I bet 95% of people could order then roughly by year.

> will instantly recognize it,

It looks like a generic Hyundai. If not for the badge I'd have assumed it was some Chinese mid tier EV.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#65
post #56

Ignore that car, but what is this? This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue. Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint th…

You are free to do whatever, but companies are also free to choose who they conduct business with. In the case of Ferrari, their products are essentially also rolling advertisements, so modifying them goes against what they are trying to sell.

That line is not that clear. Putting up a sign in your shop selling only to white people or not selling to Jews will get you in trouble in quite a few jurisdictions. On the other end of the spectrum you have things like a bouncer rejecting people at the door because they do not fit in. Also the difference between not allowing to paint your Ferrari blue and not allowing or making it hard to have your John Deere tractor serviced by yourself or a third party is not that obvious.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#66
post #21

Isn’t it kinda traditional for people to say new Ferrari models are ‘ugly’ and ‘not a Ferrari’?

It's not ugly. It's generic. That's the problem. Ugly can be eye catching. Generic will never be. Ferrari sells eye catching.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#68
post #62
post #8

The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for…

Are we looking at the same interior? It is ugly as sin. Looks like a mockup render that is going to need ten more iterations to look good.

If you want to discuss it, maybe explain it?

I like tactile knobs and switches. I can see my self enjoying using them, similar to a fidget toy. Or an earbuds case that you can close with a satisfying SNAP.

Look at the infotainment, you have the handle bar thing that you can feel and thus rest your hand vertically. But instead of just a row of flip switches, in the middle you have the depressed button and a wheel. All of this helps using it without taking your eyes of the road.

I don't have a way with words, but there is also something about the instruments cluster. Looks cool I guess. Reminds me of 80s / 90s Mercedes maybe? Shows everything without being too much.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#69
post #24

Earlier quoted context omitted.

Those aren't touch screen buttons. Clear in any non-frontal image of which there's plenty.

You're right, the image seemed to kind of hide this. Seems this "video" with some perspective change makes it a lot more clearer what's going on: https://ferrari-cdn.thron.com/static/MXY2SL_Control_Panel_16... Seems to still depend on some state that they show on the display, makes it seems like you still need to hit "invisible" buttons in the iPad UI to start setting the temperature with the hardware "lever", kind o…

Yeah, climate on/off seems to be a touchscreen button.

Hopefully you can activate it by changing the temperature. Or maybe double pressing the "climate" physical button.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#70
I didn't know Jony Ive was involved. That may explain why it looks so disappointing.

Jony Ive is a brilliant example of the role selection plays in evolutionary processes. It is the sorting method that punishes bad ideas with death and allows good ideas to survive. After Jobs passed away the selection mechanism that only let Ive's good ideas pop through disappeared. It is popular to accuse Jobs of credit hoarding, but in that relationship he was the talent. Ive just someone who could generate ideas for him to choose from.

More than a mutation agent, less than a good designer.

What makes Ive bad for Ferrari is that he operates under the delusion that he is a great designer. This makes him arrogant. Arrogance paired with mediocrity isn't the best of combinations. And Ive sans Jobs is mediocre on a good day. But his myth is persistent.

Ferrari has a long history. Ive completely ignored it and designed a mediocre bar of soap.

If he did so out of an abundance of arrogance, or simply because he actually doesn't understand Ferrari is unclear. But it is an undeniable fact that the car neither looks like a Ferrari, nor is it a particularly elegant car. If you saw it without knowing what it was you could be forgiven for thinking this was a more modestly priced asian mass market car.

For admirers of a brand that aspires to make iconic cars this is, of course, a disappointment.

I did like the instrument cluster though. It dials back the somewhat childish and gaudy displays that sports car manufacturers have offered for the past couple of decades and replaces it with something that is more tastefully retro. A lot of older Italian cars had beautiful dashboards that give off strong race car vibes. (for instance the Bertone-designed Alfa Romeo GTV from the late 60s and early 70s - those had gorgeous instrument clusters)

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