Its ugly and not fast for its class, even compared to much cheaper cars. That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.
The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
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Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#32Isn’t it kinda traditional for people to say new Ferrari models are ‘ugly’ and ‘not a Ferrari’?
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#33I just want to know what exactly is wrong with it? I get the history with Ferrari cars and their aesthetic and all. But it looks like what one would expect from the man who designed iPhone.
Some chucklehead car review guy on YouTube is going to get their hands on one of these, put a Door Dash car topper on the roof and drive around town to see if anyone notices the $640k delivery vehicle. Few people will, and that's what's wrong: the entire point of Ferrari, for better or worse, going on 85+ years, is to get looks.
If all the people that have ever purchased a Ferrari for its interior design vanished today, there are so few it wouldn't make a headline. The Testarossa interior was so tragically bad it probably shouldn't have been permitted by the DOT et al. Yet there it was, plastered on posters and magazine covers; a thing of dreams around the world.
So only yet another case of complete disconnect between a brand and its loyalists. Not the first, and given the myopia plaguing such folk today, not the last.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#34Earlier quoted context omitted.
> Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. Are we looking at the same images? The steering wheel ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) has a bunch of switches, yeah, but the Infotainment/climate ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) seems to be all touchscreen buttons on the hug…
Those aren't touch screen buttons. Clear in any non-frontal image of which there's plenty.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#35Earlier quoted context omitted.
Given it's Ive I'm surprised he didn't try to make the car as thin as possible
Or make it look round: https://www.apple.com/shop/buy-airpods/airpods-max-2/starlig... => https://en.wikipedia.org/wiki/Fiat_Multipla
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#36Its ugly and not fast for its class, even compared to much cheaper cars. That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.
0-60 in 2.5s — faster than a GT3RS, but slower than a 911 turbo S. I guess for north of half a million, you should be able to keep up with the german top dog.
At that point, does it even matter
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#37With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.
Yes, people spend $640,000 based on some news...
For people who buy a Ferrari the price is not part of the equation at all.
Also Ferrari’s whole game is demand and supply manipulation - there are always more people who want a Ferrari than can actually buy one. These will all sell out whatever happens.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#38I know there's reasons they don't, but just take a form factor that is already loved, and stick an EV drive train in it. There's nothing about electricity that requires everything to look like something from Star Wars.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#39With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.
Yes, people spend $640,000 based on some news...
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#40I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.