Isn’t it kinda traditional for people to say new Ferrari models are ‘ugly’ and ‘not a Ferrari’?
The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
21–30 of 98 posts
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#22The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for…
> Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate.
Are we looking at the same images? The steering wheel (https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...) has a bunch of switches, yeah, but the Infotainment/climate (https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...) seems to be all touchscreen buttons on the huge iPad-like device in the middle? Like most modern cars, it looks incredibly difficult to use and outright dangerous.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#23With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.
Yes, people spend $640,000 based on some news...
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#24The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for…
> Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. Are we looking at the same images? The steering wheel ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) has a bunch of switches, yeah, but the Infotainment/climate ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) seems to be all touchscreen buttons on the hug…
Those aren't touch screen buttons. Clear in any non-frontal image of which there's plenty.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#25I just want to know what exactly is wrong with it? I get the history with Ferrari cars and their aesthetic and all. But it looks like what one would expect from the man who designed iPhone.
It's an overpriced Hyundai. Just because it has a Ferrari badge does not make it a Ferrari.
Here's what an electric EV supercar could look like: https://www.youtube.com/watch?v=wlRIdLz6Juk
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#26I just want to know what exactly is wrong with it? I get the history with Ferrari cars and their aesthetic and all. But it looks like what one would expect from the man who designed iPhone.
You just identified what (some) people dislike about it. It's the disconnect between your final two sentences.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#27Hilariously, the quote that comes to my mind when reading about this monstrosity, is one from Steve Jobs "Everything around you that you call life was made up by people that were no smarter than you".
Ferrari sells dreams. That's not a car anybody will dream about.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#28Earlier quoted context omitted.
> Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. Are we looking at the same images? The steering wheel ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) has a bunch of switches, yeah, but the Infotainment/climate ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) seems to be all touchscreen buttons on the hug…
Those aren't touch screen buttons. Clear in any non-frontal image of which there's plenty.
You're right, the image seemed to kind of hide this. Seems this "video" with some perspective change makes it a lot more clearer what's going on: https://ferrari-cdn.thron.com/static/MXY2SL_Control_Panel_16...
Seems to still depend on some state that they show on the display, makes it seems like you still need to hit "invisible" buttons in the iPad UI to start setting the temperature with the hardware "lever", kind of defeating the purpose. But maybe again it's just the website/images/videos being unclear.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#29I just want to know what exactly is wrong with it? I get the history with Ferrari cars and their aesthetic and all. But it looks like what one would expect from the man who designed iPhone.
You just identified what (some) people dislike about it. It's the disconnect between your final two sentences.
It would have worked fine with a much lower price and if it were badged as an Apple car.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#30There's a reason why the top Swiss brands don't manufacture quartz watches.
From some point on, people buy stories, experiences, luxury. Gadgets don't provide the same experience.