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The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

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31–40 of 98 posts

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#31

Its ugly and not fast for its class, even compared to much cheaper cars. That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.

0-60 in 2.5s — faster than a GT3RS, but slower than a 911 turbo S. I guess for north of half a million, you should be able to keep up with the german top dog.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#32
post #21

Isn’t it kinda traditional for people to say new Ferrari models are ‘ugly’ and ‘not a Ferrari’?

The new Toyota Prius looks better than this. I know beauty is in the eye of the beholder, but if Ferrari is being outdone on design by a common commuter vehicle it looks terrible.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#33

I just want to know what exactly is wrong with it? I get the history with Ferrari cars and their aesthetic and all. But it looks like what one would expect from the man who designed iPhone.

> what exactly is wrong

Some chucklehead car review guy on YouTube is going to get their hands on one of these, put a Door Dash car topper on the roof and drive around town to see if anyone notices the $640k delivery vehicle. Few people will, and that's what's wrong: the entire point of Ferrari, for better or worse, going on 85+ years, is to get looks.

If all the people that have ever purchased a Ferrari for its interior design vanished today, there are so few it wouldn't make a headline. The Testarossa interior was so tragically bad it probably shouldn't have been permitted by the DOT et al. Yet there it was, plastered on posters and magazine covers; a thing of dreams around the world.

So only yet another case of complete disconnect between a brand and its loyalists. Not the first, and given the myopia plaguing such folk today, not the last.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#34
post #24

Earlier quoted context omitted.

> Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate. Are we looking at the same images? The steering wheel ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) has a bunch of switches, yeah, but the Infotainment/climate ( https://ferrari-cdn.thron.com/delivery/public/image/ferrari/... ) seems to be all touchscreen buttons on the hug…

Those aren't touch screen buttons. Clear in any non-frontal image of which there's plenty.

[deleted]

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#35
post #14

Earlier quoted context omitted.

Given it's Ive I'm surprised he didn't try to make the car as thin as possible

Or make it look round: https://www.apple.com/shop/buy-airpods/airpods-max-2/starlig... => https://en.wikipedia.org/wiki/Fiat_Multipla

The squircles and rounded triangles kill the interior for me.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#36

Its ugly and not fast for its class, even compared to much cheaper cars. That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.

0-60 in 2.5s — faster than a GT3RS, but slower than a 911 turbo S. I guess for north of half a million, you should be able to keep up with the german top dog.

It’s 0.4 seconds faster than a 50K Model 3 performance.

At that point, does it even matter

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#37
post #23
post #10

With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.

Yes, people spend $640,000 based on some news...

As apposed to spending it based on feels?

For people who buy a Ferrari the price is not part of the equation at all.

Also Ferrari’s whole game is demand and supply manipulation - there are always more people who want a Ferrari than can actually buy one. These will all sell out whatever happens.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#38

I know there's reasons they don't, but just take a form factor that is already loved, and stick an EV drive train in it. There's nothing about electricity that requires everything to look like something from Star Wars.

They specifically avoided this due to the center of gravity issue, as mentioned in a top gear article several days ago. The design philosophy makes sense to start from scratch - but IMO they hired the wrong designer.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#39
post #23
post #10

With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.

Yes, people spend $640,000 based on some news...

That goes the other way as well: who spends 640k on a car won't care much about the opinion of influencer X on platform Y.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#40
I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer demand over time.

I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.

1. https://en.wikipedia.org/wiki/Mere-exposure_effect

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