I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer demand over time. I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a wel…
The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
51–60 of 98 posts
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#52There's a reason why the top Swiss brands don't manufacture quartz watches. From some point on, people buy stories, experiences, luxury. Gadgets don't provide the same experience.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#53With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.
While all the other recent Ferrari's are basically a blur, I bet 95% of people could order then roughly by year.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#54Its ugly and not fast for its class, even compared to much cheaper cars. That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.
Same reason why people buy Porche SUVs instead of 700hp Grand Cherokees (it's a fucking shame they never tossed that engine in the Journey though) or Corvettes instead of Chargers.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#55I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer demand over time. I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a wel…
It's not all that ugly, it just doesn't really hit any Ferrari design language, or even do something interesting enough to justify the extreme cost.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#56This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue.
Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint their car, nor telling them what [not] to do with it, or to which places they can take it, seriously? And also banning people from buying one to enforce this.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#57I recognize Ferrari is one of our most iconic and exported brands.
Also I could not give any less fucks about the new Ferrari, the fact that it's ugly, the fact that it's probably going to tank or be a hit. They and their products are so detached from the lives of 99.9999999% of the population.
Also, what do you expect from a guy that used to design computer mice.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#58I know there's reasons they don't, but just take a form factor that is already loved, and stick an EV drive train in it. There's nothing about electricity that requires everything to look like something from Star Wars.
Speaking of Porsche, they did once design a Star Wars ship and ended up with something super generic that looked like a free sci-fi model on sketchfab. Same as this car.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#59Ignore that car, but what is this? This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue. Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint th…
You missed out on the more egregious (IMO) points about having to buy certain "entry" Ferraris to be allowed to buy the rarer ones too.