This will go down as one of the largest strategic missteps in history. I understand the intent on the surface, but this completely misses the boat and abandons the racing heritage that makes Ferrari special. IMO, design was never really an issue with Ferrari. The problem is Ferrari has begun chasing popular trends, e.g., 4-door, electric.
Ferrari Luce
711–720 of 959 posts
Re: Ferrari Luce
#712Earlier quoted context omitted.
You’re confusing your taste to the taste of someone who is probably making a purchase solely on brand and it being an EV. This thing might sell incredibly poorly but one thing I have always found to be true. The taste of HN commenters is wildly different than target demographics.
why would the ultra wealthy care about it being an ev? operating cost and climate impact are not a priority when you are dropping 650k and living in a oil rich ME kingdom. performance and aesthetics s would be more important, surely?
EVs are legitimately better to drive.
Re: Ferrari Luce
#713This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…
Cayenne wasn't $647k USD. I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply. I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.
Nevera is limited to 150 units.
Re: Ferrari Luce
#714This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…
>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.
Over $600,000 USD
Re: Ferrari Luce
#715The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…
This is a $300k car with over a thousand horsepower. Housewives are not the target market.
The car isn't $300K. It's $640K (€550K).
Re: Ferrari Luce
#716The guy (Jony Ive) could've just used ChatGPT. Here is the $640k Ferrari everybody expects - https://ibb.co/GfgGjQQD
Re: Ferrari Luce
#717The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…
Yeah, classic strategic mistake - lets try to attract a set of buyers completely different from our core base. The only thing that may save them, i.e., exotic playbook 101, is require core buyers to purchase one in order to get "the opportunity" to buy one oof its halo cars.
Re: Ferrari Luce
#718I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.
My understanding is that he only did the interior, which I have no issue with. The exterior is garbage.
Re: Ferrari Luce
#719Does Ferrari have the same "relationship requirements" as other high-end manufacturers? I.e. to get the latest and greatest ICE sports case, you'll need to buy one of these first.
Re: Ferrari Luce
#720Earlier quoted context omitted.
This is a $300k car with over a thousand horsepower. Housewives are not the target market.
Why would you think that? Rich housewives/spouses do exist. The Urus is at least to me the equivalent kind of car. Captures a market that does not appeal to traditional lambos. I could see this doing the same.
Wouldn't the Purosangue be the competitor though?