71–80 of 270 posts
I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…
It's the first time I've seen an advertisement for Ubuntu. Are they getting ready to get new users dissatisfied by Apple's AI?
Well, it is the year of Linux on the desktop.
> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.
I agree. If I showed that video to anyone I don't work with, they'd have no idea what they were watching.
Appple are speaking to the “Everyman”, Canonical are speaking to the tech literate. Different audiences, Apple has power users, but its largest audience is an average person (my wife for example). The average person doesn’t care about tech, they want it to work, work well enough and be dependable. Linux is can be a minefield, and Windows is a mess IMO.
Apple also shows while Canonical tells. The average person doesn't care about an animation of a terminal or a chip with 3d composited "Performant" or "Secure" text. They care about "what can this thing do".
It's the first time I've seen an advertisement for Ubuntu. Are they getting ready to get new users dissatisfied by Apple's AI?
Well, it is the year of Linux on the desktop.
I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…
I work at a startup in the AI space. We've been working with it for over a year now and I'm of the mind that AI, in it's current state, really isn't a tool meant for an end user to interact with. It feels like it's the most useful when it's transparent and you -- as an end user -- don't know that there's an LLM in the process. The best use cases seem to be those that don't require an end consumer to directly interact…
I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…
But generally, yes the uses aren't there. In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional.
If someone in a business situation sends you an AI generated email (and it's obviously AI it's so easy to tell) it makes it seem like they are unable to write English properly, giving the opposite impression than intended.
> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.
I think the write up seems to bring the indirect point that AI has limited use cases currently. So instead of taking the traditional Apple approach with showcasing the technical aspects of the product (an example being Apple has highlighted photography and video a lot in the last few generations of iPhone), instead Apple falls back on cheeky ads, which to be fair, are also not new to Apple marketing. I do think that…
Why not? It gives vastly better than human performance across a wide range of problems. Just this morning I asked Chat GPT to find me the smallest set of positive integers whose median is 2 and whose average is 3.75, and it just spit out the correct answer instantly. That would have been an enormous pain in the ass to figure out how to do manually, but instead I got it done while in the middle of packing my kids' lunches for school.
I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.