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Gross Apple Marketing

jonathanbuys.com

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Re: Gross Apple Marketing

#21

Post by dingnuts »

tomfly wrote: post #11
kylebenzle wrote: post #3

Earlier quoted context omitted.

I think the author is trying to discuss how common lying has become. How it seems like nobody is expected to be honest anymore and everybody's just getting away with whatever they can get away with. How narcissism is an American disease and it's spreading fast do to companies like Apple, Facebook and online dating learning how to profit off it.

How is narcissism an American disease?

any universally appearing personality trait can be attributed to a whole nation with one easy trick: racism!

Re: Gross Apple Marketing

#22

Post by repelsteeltje »

thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

Is there somewhere I can watch the Apple ad(s)? I don't understand what or who this schlub is.

Re: Gross Apple Marketing

#23

Post by mateus1 »

thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

The most annoying part when I worked in marketing was explaining to people that it’s not about the their opinion, it’s about profit. One person’s take is worthless.

Re: Gross Apple Marketing

#24

Post by ceejayoz »

HumblyTossed wrote: post #6
tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

> I’m not sure if the author noticed, but the intent of the commercials is to be humorous. The birthday one was in no way meant to be humorous.

It absolutely was.

May have missed the mark for many, but the scenario depicted is certainly intended to be funny. "Oh shit, we said no presents but the kids did some!"

Re: Gross Apple Marketing

#25

Post by ellisv »

thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

I agree. If I showed that video to anyone I don't work with, they'd have no idea what they were watching.

Re: Gross Apple Marketing

#26

Post by rob74 »

HumblyTossed wrote: post #6
tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

> I’m not sure if the author noticed, but the intent of the commercials is to be humorous. The birthday one was in no way meant to be humorous.

Not sure if it's not meant to be humorous - at least it uses (and reverses) several well-known tropes:

- "we said no gifts" - right... so you're the only one who actually followed that? Well, bad luck!

- usually it's the husband forgetting the wife's birthday, not the other way around.

- ...and finally, I'd like to quote Jesus himself: "He who is without sin can cast the first stone" - this ad (and the others) show situations most of us have been in, so they're at least relatable.

Re: Gross Apple Marketing

#27

Post by j45 »

While this post is about the authors own video being better and less cringe than Apple’s videos, the Apple videos might not be for me, and trying to say Apple’s AI is for everyone, including people who aren’t perfect.

The scenarios could have been different or better to me. But maybe I’m not the target audience, and iPhone is the beginner smartphone that almost anyone can use.

Re: Gross Apple Marketing

#28

Post by HumblyTossed »

jawilson2 wrote: post #13
tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

It's like the Google Pixel ads showing how you can take a picture, and change all of the scenery with AI. Nothing is real, and you can't trust anything you see or hear. I would be pretty disappointed in my wife if she A) forgot my birthday, and B) spent 10 seconds putting together a photo collage using AI. I would expect her to feel the same. Personal and financial circumstances aside, it IS the thought that counts,…

I would rather my SO just tell me they forgot. Then we could have an honest conversation about why. That, I believe, is what you should do in a marriage.

Re: Gross Apple Marketing

#30

Post by CubsFan1060 »

Apreche wrote: post #10

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.

As someone whose watch called 911 for me when I was in an accident, and who got a call when my mother fell, fear or not there are real, tangible benefits that probably can't be overstated.
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