Earlier quoted context omitted.
> who are some of the most difficult buyers to convenience to pay And who more often than not get their software imposed on by the orgs they work in, so it's doubly complicated - the developers have to be convinced themselves enough to be willing to convince their IT department/fellow developers to pay for.
This seems to be what JetBrains has been betting on for a long time. Don't need to build a competent text editor if you can give management the right buzzwords.
Compared to their alternatives like Eclipse, Visual Studio etc I think they're a huge step up. If you're a fan of simpler tools like vim, emacs or vscode etc I can see that they may not be to your taste, but I think their products are great. They're easy to get started with, powerful when you learn to use them, relatively bug free and I'd say they significantly boost my productivity.