I'd been subscribed for the best part of a decade to their all products pack, liked the products, but they
kept doing stuff that really rubbed me the wrong way in a paid product, e.g: shoving the AI offering down my throat and initially having no way to remove it, and then when I paid most recently, they sent me some spammy marketing for some third party product as a "thank you", and I cancelled my subscription there and then.
I don't mind paying for a good product, but I want the experience to be less irksome than the free offerings out there, I get enough annoying advertising from free stuff I use, if I'm paying good money, I don't want that.