Earlier quoted context omitted.
Where did you find that definition? The NHTSA definition doesn't have any mention of "returning" a product. They define it as "when a manufacturer or NHTSA determines that a vehicle, piece of equipment, car seat, or tire poses an unreasonable safety risk." It's entirely based on risk and a duty to the consumer. It's possible that you're leaning too heavily on the etymology of the word rather than the industry definit…
It's the remedy: "Manufacturers are required to fix the problem by repairing it, replacing it, offering a refund, or in rare cases repurchasing the vehicle." This required the manufacturer to "recall" the vehicle physically to be repaired, replaced, or returned. That's why they used that word. But clearly that isn't needed for all "recalls" anymore. For an over-the-air software update, the NHTSA should find a better…
The word "awful" derives from "inspiring awe."
"Fathom" used to mean "to encircle with one's arms."
"Myriad" used to mean, very specifically, 10,000 instances of an item.
"Hussy" used to mean housewife.
Etc. etc.
In this era, I think most people assume "recall" to mean "a required fix" not necessarily "a trip to the car dealership."