Earlier quoted context omitted.
I think you misread that paragraph. He does not seem to be writing only about programmers, but about everyone that a startup might need to hire. Read this again: "Shapiro, who has blogged in the past about sexism in the tech industry, notes that "it is a widely understood truth that the single biggest challenge to a successful startup is attracting the right people. To literally handicap yourself by 50 percent is ins…
And not just women either. It's ridiculous to assume that 100% of the best/qualified programmers would want to work at a place like that.
I only work on products that espouse the latter.