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Why do everyone's logo fonts look the same? (2020)

justcreative.com

141–150 of 175 posts

Re: Why do everyone's logo fonts look the same? (2020)

#141
The majority of designers use the same few software packages (a truism of most digital fields), with the same range of functions and parameters, the same trends, all reading the same internet articles, subscribed to the same creative influencers, and being churned out of the same college courses, where they all got taught out of the same text books.

It's increased homogenisation at every level.

Re: Why do everyone's logo fonts look the same? (2020)

#142
post #138
post #49

Earlier quoted context omitted.

Serif fonts read terribly on displays of basically any size and dpi, I don't even use them when reading books on e-ink displays

That's your (arguably wrong) opinion. Some of the most beautiful and enjoyable fonts I have used in my 300-dpi e-book reader have serifs. - Ancizar - Bookerly - Imperial (the one used by NYTimes) - Palatino

and yet the default font on a kindle is still a sans serif font named Amazon Ember

Re: Why do everyone's logo fonts look the same? (2020)

#143

Earlier quoted context omitted.

> Their stated purpose was to make it more accessible. The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. Can put this under the dictionary definition of insanity. Or someone needed justification to get paid without d…

> The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. The whole purpose of an actually inclusive "Museum of Fine Arts" should have been the opposite: to make people appreciate, understand, and enjoy things that they do…

This is especially true for religious art. Many think religion is not "apart of their culture" because they haven't learned their own history. A museum ought to show the newer generations the good parts of what came before; be it in Islam, Buddhism, Christianity and others.

Re: Why do everyone's logo fonts look the same? (2020)

#144

The before after on the luxury brands is baffeling. Serif the old looks much better

Funny, I'm the opposite. The old logos look fuddy-duddy, like stuff that my grandmother would have loved. The new logos make me think -- oh, maybe they're actually doing something cool and relevant today , and not stuck in outdated ideas of luxury that include full sets of china and silver and mink coats.

I'm talking about these. You serious?

https://imgur.com/NyhbDFC

We truly are lost.

Re: Why do everyone's logo fonts look the same? (2020)

#145
post #142
post #138

Earlier quoted context omitted.

That's your (arguably wrong) opinion. Some of the most beautiful and enjoyable fonts I have used in my 300-dpi e-book reader have serifs. - Ancizar - Bookerly - Imperial (the one used by NYTimes) - Palatino

and yet the default font on a kindle is still a sans serif font named Amazon Ember

I also like that one.

And Calibri, which is a font that can't decide if it wants to have serifs or not.

I can't have enough fonts.

Re: Why do everyone's logo fonts look the same? (2020)

#146
post #65
post #18

Earlier quoted context omitted.

Hopefully AI will make those uncreative designers redundant, freeing them to do something more aligned with their talents.

Some of the AI art I've been browsing is far better than many human artists could create, it totally lacks the blandness and dumb trend-following of human creators.

Some examples?

Re: Why do everyone's logo fonts look the same? (2020)

#147
post #77

Design is a bit of a fashion industry. Lots of people imitating each other. I'm not a designer but I know a few good ones and appreciate good design. What I appreciate in good design is not only looking good but standing out from the crowd. The problem with imitating others is that you end up looking like everything else. It's not offensive. But also not remarkable or memorable. A lot of web design suffers from being…

IMHO the imitation serves a function. Familiarity conveys a message associated with that familiarity, that is the nature of the brand(cheap or high quality, for young or for old etc) and the brands need to update their logos to convey the correct message as their customers churn(people grow up and then get old). For example, if you are an expensive brand for people of age over 30 but under 50, 20 years later your 30y…

The way you put this makes it sound like the process of design you described does not create the ecology you described, but it does. Why do you think "the youth" have different tastes? Fashion is constantly being dreamed up by influential brands, and they attempt to impose their vision of the future in such a way that it will become the new norm. This process doesn't just happen by itself. At the same time, outsider styles emerge and become popular by virtue of doing something different and catchy, it is a constant pursuit of holding the banner and commanding attention by many parties. Those who simply chase the style of the day will always be out of the loop because by the time they deliver it's already the past.

Re: Why do everyone's logo fonts look the same? (2020)

#148

Earlier quoted context omitted.

Funny, I'm the opposite. The old logos look fuddy-duddy, like stuff that my grandmother would have loved. The new logos make me think -- oh, maybe they're actually doing something cool and relevant today , and not stuck in outdated ideas of luxury that include full sets of china and silver and mink coats.

I'm talking about these. You serious? https://imgur.com/NyhbDFC We truly are lost.

I had the same reaction as you, but the point makes a lot of sense to me after some consideration. If I cover up the new ones, I can TOTALLY see how someone could associate the old ones with values and styles they find outdated. At an extreme, if I imagine asking my 16yo niece about the old logos, I wouldn't be at all surprised by a highly negative association with the old.

Re: Why do everyone's logo fonts look the same? (2020)

#149
post #77

Earlier quoted context omitted.

IMHO the imitation serves a function. Familiarity conveys a message associated with that familiarity, that is the nature of the brand(cheap or high quality, for young or for old etc) and the brands need to update their logos to convey the correct message as their customers churn(people grow up and then get old). For example, if you are an expensive brand for people of age over 30 but under 50, 20 years later your 30y…

The way you put this makes it sound like the process of design you described does not create the ecology you described, but it does. Why do you think "the youth" have different tastes? Fashion is constantly being dreamed up by influential brands, and they attempt to impose their vision of the future in such a way that it will become the new norm. This process doesn't just happen by itself. At the same time, outsider…

Of course the process is not the course of nature but no single brand has the power to design it. Instead, politics happen innovations happen new brands and new lifestyles come and go and each and everything is designed bit by bit but there's a no grand design. There's of course a literature and know how that piles up and the new designs takes cue of those but still, there's no grand design. It just evolves over time as people respond to everything that happens with the world. It doesn't happen by itself as a biological process but it does happen by itself as a sociological process. The biology just defines the pace of it.

Re: Why do everyone's logo fonts look the same? (2020)

#150

Earlier quoted context omitted.

> The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. The whole purpose of an actually inclusive "Museum of Fine Arts" should have been the opposite: to make people appreciate, understand, and enjoy things that they do…

>...expand their cultural horizons and lift their tastes. Their tastes prior, being (considered) lower?

Yes, by their own assessment following the changing or expansion of their tastes.

Why change, grow, or learn if you don't think the state after is better than before?

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