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Why do everyone's logo fonts look the same? (2020)

justcreative.com

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Re: Why do everyone's logo fonts look the same? (2020)

#71

It fits what happens with the companies. They all start to look alike. Same culture, products, pricing models The logo is just a result of that

The decline of the modern corporation in general, then? Just gets bogged down by bureaucracy and the marketing departments taking everything over? Or some similar malaise.

Re: Why do everyone's logo fonts look the same? (2020)

#72

Design is a bit of a fashion industry. Lots of people imitating each other. I'm not a designer but I know a few good ones and appreciate good design. What I appreciate in good design is not only looking good but standing out from the crowd. The problem with imitating others is that you end up looking like everything else. It's not offensive. But also not remarkable or memorable. A lot of web design suffers from being…

True. But this effect isn't limited to design. How many cookie cutter / copy-cat businesses (i.e., apps) do we see? The origin of lack of (brand) identity is rooted in the companies themselves and their leadership.

The irony? Avoiding risk is itself a risk. The higher your chance of failure, the more significant this risk (from self-commodit-izing).

Re: Why do everyone's logo fonts look the same? (2020)

#73
post #46
post #44

Earlier quoted context omitted.

You generally have to cater to the lowest common denominator, like that $150 prepaid Android phone with a non-HiDPI screen. Or someone on a 1336x720 Chromebook.

I think we all used Times New Roman for writing in 800x600 desktop CRTs with 15" curved displays and could read just fine.

15" CRTs were physically significantly larger than anything mobile today.

Re: Why do everyone's logo fonts look the same? (2020)

#74

It fits what happens with the companies. They all start to look alike. Same culture, products, pricing models The logo is just a result of that

Paul Skallas notices this trend as well, and it applies to pretty much everything:

- logos - cars - architecture - even personal appearance

https://lindynewsletter.beehiiv.com/p/refinement-culture

Re: Why do everyone's logo fonts look the same? (2020)

#75

Design is a bit of a fashion industry. Lots of people imitating each other. I'm not a designer but I know a few good ones and appreciate good design. What I appreciate in good design is not only looking good but standing out from the crowd. The problem with imitating others is that you end up looking like everything else. It's not offensive. But also not remarkable or memorable. A lot of web design suffers from being…

True. But this effect isn't limited to design. How many cookie cutter / copy-cat businesses (i.e., apps) do we see? The origin of lack of (brand) identity is rooted in the companies themselves and their leadership. The irony? Avoiding risk is itself a risk. The higher your chance of failure, the more significant this risk (from self-commodit-izing).

Also maybe a symptom of chasing a quick profit in the short term over other considerations, such as product quality. So better play it safe so the valuation rises by the time the manager/designer/marketer has moved on to another company?

Re: Why do everyone's logo fonts look the same? (2020)

#77

Design is a bit of a fashion industry. Lots of people imitating each other. I'm not a designer but I know a few good ones and appreciate good design. What I appreciate in good design is not only looking good but standing out from the crowd. The problem with imitating others is that you end up looking like everything else. It's not offensive. But also not remarkable or memorable. A lot of web design suffers from being…

IMHO the imitation serves a function. Familiarity conveys a message associated with that familiarity, that is the nature of the brand(cheap or high quality, for young or for old etc) and the brands need to update their logos to convey the correct message as their customers churn(people grow up and then get old).

For example, if you are an expensive brand for people of age over 30 but under 50, 20 years later your 30y/o customer will be 50 and will drop out. Now you need to convey to the newly coming of age humans that your brand is expensive high quality one but they associate different styles and symbols with high quality than the previous generations and therefore you will need to re-design your logo to mach the new taste. If the new people don't associate the British royal symbolism with the stuff your brand stands for, you drop them and embrace contemporary symbolism, for example. Therefore, the source of the imitation is not really imitation but an attempt of different brands to capture the new symbolism.

In other words, If everyone drinks coffee in the morning it's not an imitation to serve coffee in the morning.

Re: Why do everyone's logo fonts look the same? (2020)

#78
post #74

It fits what happens with the companies. They all start to look alike. Same culture, products, pricing models The logo is just a result of that

Paul Skallas notices this trend as well, and it applies to pretty much everything: - logos - cars - architecture - even personal appearance https://lindynewsletter.beehiiv.com/p/refinement-culture

Could that be homogenization caused by the rise of social media in the ~2010 timeframe? Where individuality is being eliminated by the stifling conformity of being constantly visible and everyone knowing your stuff? Things which used to be private and personal. And people are playing it safe by conforming to avoid being rejected by their peers. Thus creating a hive-mind which has spread to every aspect of life, including design and aesthetics?
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