It's increased homogenisation at every level.
Why do everyone's logo fonts look the same? (2020)
141–150 of 175 posts
Re: Why do everyone's logo fonts look the same? (2020)
#142Earlier quoted context omitted.
Serif fonts read terribly on displays of basically any size and dpi, I don't even use them when reading books on e-ink displays
That's your (arguably wrong) opinion. Some of the most beautiful and enjoyable fonts I have used in my 300-dpi e-book reader have serifs. - Ancizar - Bookerly - Imperial (the one used by NYTimes) - Palatino
Re: Why do everyone's logo fonts look the same? (2020)
#143Earlier quoted context omitted.
> Their stated purpose was to make it more accessible. The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. Can put this under the dictionary definition of insanity. Or someone needed justification to get paid without d…
> The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. The whole purpose of an actually inclusive "Museum of Fine Arts" should have been the opposite: to make people appreciate, understand, and enjoy things that they do…
Re: Why do everyone's logo fonts look the same? (2020)
#144The before after on the luxury brands is baffeling. Serif the old looks much better
Funny, I'm the opposite. The old logos look fuddy-duddy, like stuff that my grandmother would have loved. The new logos make me think -- oh, maybe they're actually doing something cool and relevant today , and not stuck in outdated ideas of luxury that include full sets of china and silver and mink coats.
We truly are lost.
Re: Why do everyone's logo fonts look the same? (2020)
#145Earlier quoted context omitted.
That's your (arguably wrong) opinion. Some of the most beautiful and enjoyable fonts I have used in my 300-dpi e-book reader have serifs. - Ancizar - Bookerly - Imperial (the one used by NYTimes) - Palatino
and yet the default font on a kindle is still a sans serif font named Amazon Ember
And Calibri, which is a font that can't decide if it wants to have serifs or not.
I can't have enough fonts.
Re: Why do everyone's logo fonts look the same? (2020)
#146Earlier quoted context omitted.
Hopefully AI will make those uncreative designers redundant, freeing them to do something more aligned with their talents.
Some of the AI art I've been browsing is far better than many human artists could create, it totally lacks the blandness and dumb trend-following of human creators.
Re: Why do everyone's logo fonts look the same? (2020)
#147Design is a bit of a fashion industry. Lots of people imitating each other. I'm not a designer but I know a few good ones and appreciate good design. What I appreciate in good design is not only looking good but standing out from the crowd. The problem with imitating others is that you end up looking like everything else. It's not offensive. But also not remarkable or memorable. A lot of web design suffers from being…
IMHO the imitation serves a function. Familiarity conveys a message associated with that familiarity, that is the nature of the brand(cheap or high quality, for young or for old etc) and the brands need to update their logos to convey the correct message as their customers churn(people grow up and then get old). For example, if you are an expensive brand for people of age over 30 but under 50, 20 years later your 30y…
Re: Why do everyone's logo fonts look the same? (2020)
#148Earlier quoted context omitted.
Funny, I'm the opposite. The old logos look fuddy-duddy, like stuff that my grandmother would have loved. The new logos make me think -- oh, maybe they're actually doing something cool and relevant today , and not stuck in outdated ideas of luxury that include full sets of china and silver and mink coats.
I'm talking about these. You serious? https://imgur.com/NyhbDFC We truly are lost.
Re: Why do everyone's logo fonts look the same? (2020)
#149Earlier quoted context omitted.
IMHO the imitation serves a function. Familiarity conveys a message associated with that familiarity, that is the nature of the brand(cheap or high quality, for young or for old etc) and the brands need to update their logos to convey the correct message as their customers churn(people grow up and then get old). For example, if you are an expensive brand for people of age over 30 but under 50, 20 years later your 30y…
The way you put this makes it sound like the process of design you described does not create the ecology you described, but it does. Why do you think "the youth" have different tastes? Fashion is constantly being dreamed up by influential brands, and they attempt to impose their vision of the future in such a way that it will become the new norm. This process doesn't just happen by itself. At the same time, outsider…
Re: Why do everyone's logo fonts look the same? (2020)
#150Earlier quoted context omitted.
> The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. The whole purpose of an actually inclusive "Museum of Fine Arts" should have been the opposite: to make people appreciate, understand, and enjoy things that they do…
>...expand their cultural horizons and lift their tastes. Their tastes prior, being (considered) lower?
Why change, grow, or learn if you don't think the state after is better than before?