Earlier quoted context omitted.
1. Awareness. 2. You'd be shocked how much better my environment would be if, when I expressed concern about something, I was not told to 'lighten up', but if my concern was treated as valid.
I feel that awareness will be difficult. I think the people who pay attention to things like your blog post are the people who are already sympathetic. It's like if you wrote a guide about "How To Not Be An Asshole", assholes would probably not read it.
"Katie, lighten up"
to
"Bob, stop being such a creepy fuck. It's unacceptable".