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Apple plans a slow, appointment-only rollout of Vision Pro

bloomberg.com

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Re: Apple plans a slow, appointment-only rollout of Vision Pro

#221

Post by zinodaur »

BoppreH wrote: post #175

I'm very confused by Apple's strategy. As an owner of the original HTC Vive headset, its word-of-mouth power was off the charts. It was a blast at parties, and many of my friends bought their own $700+ devices after trying it. Here's what won them over: - Being able to try it themselves with little preparation ("put this on your head, tighten it here, and click these buttons on the controller"). You could even use it…

I bet they need time to ramp up their manufacturing. In the meantime - they can either artificially restrict the purchase of these things (what they are doing now), or have scalpers camp outside the stores and resell for 2-3x what apple are selling them for.

If they can actually deliver on their promises - they will fucking sweep the VR market. Current VR headsets blow chunks. If the meta quest cost 10$ - people would still not use it for normal things, because it unpleasant to interact with.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#222

Post by evandale »

WastingMyTime89 wrote: post #189
evandale wrote: post #173

Earlier quoted context omitted.

The Moto 360 was out before the Apple watch. I know that for a fact because I got one on the release date. They were pretty hard to find when they came out. Apple was late to the game with smartwatches and didn't do a single thing to convince people to wear them.

> The Moto 360 was out before the Apple watch. And it was seen as a toy for geeks and software developers who think t-shirts are an acceptable office attire despite being the most watch-like of the smartwatches. I would never have gone to the office wearing a moto360. People would have given me funny looks all day. Meanwhile you can wear an Apple Watch with your suit and everyone finds that acceptable.

> And it was seen as a toy for geeks and software developers who think t-shirts are an acceptable office attire despite being the most watch-like of the smartwatches.

Source please! That's not how I remember the release, I recall it was very well recieved and sold out everywhere with the battery life being the biggest complaint.

> I would never have gone to the office wearing a moto360. People would have given me funny looks all day. Meanwhile you can wear an Apple Watch with your suit and everyone finds that acceptable.

I doubt you'll find a source, this entire paragraph is you projecting your own insecurities onto everyone else. Your opinion is not the general consensus or a source for anything so find a reliable 3rd party to back you up that isn't a random blogpost by Joe nobody.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#223

Post by georgespencer »

hospitalJail wrote: post #150

Maybe this is cynical, but my marketing class taught us to look at everything Apple does under the view of the best marketers in the world. The marketers told them to go for the 'exclusive club' vibe by doing in-store appointments. Wonder if there is some messaging by the Apple leader at the appointment that explains how this is cool, exclusive, luxury. Reinforcing the purchase decision. Need to make the barrier to e…

> my marketing class taught us to look at everything Apple does under the view of the best marketers in the world.

I think there's a risk that your marketing class is being taught by folks who have a limited grasp of how trivial the discipline of marketing can be when a company's products -- in Apple's case: iPhone, MacBooks Pro & Air, iPad, AirPods, Apple Watch -- rank among the leading products in their categories by nearly any measure, from consumer satisfaction to performance benchmarks.

> The marketers told them to go for the 'exclusive club' vibe by doing in-store appointments.

"The marketers" told them the same thing for the Apple Watch launch in 2015, and each iPhone launch since 2014 (?). The article suggests that the in-store requirement for Vision Pro stems from the need for multiple components of the device to be tailored to the purchaser's head/face/vision.

> Who knows maybe they will go full abercrombie and make sure people who are older than 40 get it slightly later than 20 year old females.

It's almost impossible for me to imagine that someone with sufficient interest in marketing to intentionally study it in a class could entertain this idea, even as a joke. It betrays a near total misconception of the discipline of marketing, and Apple's relationship to it.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#224

Post by scarface_74 »

goosedragons wrote: post #133
scarface_74 wrote: post #120

Earlier quoted context omitted.

What’s the overlap of people who can’t afford multiple $330 low end iPads and people willing to spend $3500 on a headset?

They do sell more expensive iPads. Not exactly unreasonable to want to share a $1000+ nice iPad Pro among a few people rather than buy multiple bottom tier devices.

I’m not letting any kids borrow a $1000+ iPad Pro.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#225

Post by foldr »

hghid wrote: post #197

Slightly tangential rant, but is anybody else becoming frustrated with the process of buying Apple products in Apple stores? For me, it started with the Apple Watch - I knew which one I wanted and was ready just to head down and buy one, but I was forced to sit through an entire "fitting" with patronising explanation on how to use the knob on the the side. Recently, I wanted to buy a new Phone. Again, I knew the one…

> Recently, I wanted to buy a new Phone. […]

I don’t say this to challenge your story, but I found it completely straightforward to buy an iPhone in an Apple Store recently (in London).

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#226

Post by threeseed »

akira2501 wrote: post #151
drewg123 wrote: post #136

This product has opened my eyes to "AR" glasses in general, but I think its way overkill for what I want to do.. My use case is being able to code with a giant screen anywhere (plane, hotel room, etc). I just want a few giant editor windows and terminals open. I don't care about gaming, AR gimmicks, etc. From what I understand, there are a number of sub $500 options. (xreal air, rokud air, TCL NXTWEAR, etc). However…

> My use case is being able to code with a giant screen anywhere I've tried this on other platforms. The device gets heavy and your eyes get hot and sweaty, and dealing with an extension cord running from your head to a battery pack just adds insult to the inconvenience. It's not fun and it was not a major boost to productivity. Plus.. for $3,500 I can just buy quite a few nice monitors.

> I can just buy quite a few nice monitors

But you're not taking those monitors anywhere.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#227

Post by smoldesu »

scarface_74 wrote: post #216
smoldesu wrote: post #137

Earlier quoted context omitted.

Meta has neither of those things and still managed to sell 15-20 million Quest units. If Apple is projecting less than a million units sold this year, they're going to have a hard time catching up to Meta's install-base, let alone their MAU count.

And Apple has single digit market share in computer sells and barely double digit in phone sales. Are those two categories also failures for Apple? And saying that Meta can sell more worse devices than Apple that are cheaper and losing Meta money is like saying that Android manufactures can sell more $50 unsubsidized phones than Apple.

> is like saying that Android manufactures can sell more $50 unsubsidized phones than Apple.

Is that a wrong statement? Do they not effectively stop Apple from penetrating every non-US market in the world?

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#228

Post by f6v »

hghid wrote: post #197

Slightly tangential rant, but is anybody else becoming frustrated with the process of buying Apple products in Apple stores? For me, it started with the Apple Watch - I knew which one I wanted and was ready just to head down and buy one, but I was forced to sit through an entire "fitting" with patronising explanation on how to use the knob on the the side. Recently, I wanted to buy a new Phone. Again, I knew the one…

I think 99% of customers do need an explanation on how to use the watch.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#229

Post by threeseed »

hordehamhill wrote: post #168
drewg123 wrote: post #158

Earlier quoted context omitted.

I had always looked at things like Oculus as a "gaming" accessory. And I demoed Google Glass about 10 years ago, and it didn't present a virtual screen. When seeing the Apple goggles, it clicked for me that this was basically a mac environment, and I started thinking how amazing it would be to run terminals in it, then I started googling for any options that were available now..

Crazy. That's the power of marketing eh. Almost as soon as the DK1 was available, people were running desktop envs inside VR. 3D modelling, CAD, multiple floating desktops, watching movies videos in 3D or big fake theaters, panoramic photos... Google even had a 3D paintbrush program demo on their cardboard product half a decade or more ago. This is stuff all been explored before.

You do understand that there is a difference between a Toyota and a Porsche and whilst they are both cars it isn't just about marketing.

Because yes those features have been available on other devices but what's important and different is how those features have been implemented.

And those that have used other headsets and the Vision Pro all say that there is a jump in the quality of experience that hasn't existed before.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#230

Post by scarface_74 »

bstar77 wrote: post #180
BoppreH wrote: post #175

I'm very confused by Apple's strategy. As an owner of the original HTC Vive headset, its word-of-mouth power was off the charts. It was a blast at parties, and many of my friends bought their own $700+ devices after trying it. Here's what won them over: - Being able to try it themselves with little preparation ("put this on your head, tighten it here, and click these buttons on the controller"). You could even use it…

Apple probably wants to tap into the "Apple Watch Edition" crowd that will spend absurd money for the exclusivity and not complain much.

There was no “crowd”. If there were, the $10K watch wouldn’t have been cancelled after tte first generation
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