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Apple plans a slow, appointment-only rollout of Vision Pro

bloomberg.com

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Re: Apple plans a slow, appointment-only rollout of Vision Pro

#151

Post by akira2501 »

drewg123 wrote: post #136

This product has opened my eyes to "AR" glasses in general, but I think its way overkill for what I want to do.. My use case is being able to code with a giant screen anywhere (plane, hotel room, etc). I just want a few giant editor windows and terminals open. I don't care about gaming, AR gimmicks, etc. From what I understand, there are a number of sub $500 options. (xreal air, rokud air, TCL NXTWEAR, etc). However…

> My use case is being able to code with a giant screen anywhere

I've tried this on other platforms. The device gets heavy and your eyes get hot and sweaty, and dealing with an extension cord running from your head to a battery pack just adds insult to the inconvenience. It's not fun and it was not a major boost to productivity.

Plus.. for $3,500 I can just buy quite a few nice monitors.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#152

Post by mytailorisrich »

hospitalJail wrote: post #150

Maybe this is cynical, but my marketing class taught us to look at everything Apple does under the view of the best marketers in the world. The marketers told them to go for the 'exclusive club' vibe by doing in-store appointments. Wonder if there is some messaging by the Apple leader at the appointment that explains how this is cool, exclusive, luxury. Reinforcing the purchase decision. Need to make the barrier to e…

I suspect that they don't expect high volumes so rather than giving the impression that the launch is a failure they turn it into an exclusive club product.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#153

Post by WastingMyTime89 »

user_named wrote: post #129
danpalmer wrote: post #66

Earlier quoted context omitted.

Apple absolutely needed to normalise the idea that a £300 black puck was Luxury Fashion. See what happened to Google Glass for when a company fails to make a wearable product fashionable, and we've been wearing expensive glasses for hundreds of years. Watch nerds still shun it today, although Apple has managed to break through as much as they needed to make it a success.

No, they didn't

They absolutely did. Smartwatches were mostly seen as tacky before the Apple Watch. That’s part of why they chose a different form factor and partnered with luxury brands for bracelet. For Apple to make wearing them seems normal was not a given at all.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#156

Post by renewiltord »

JKCalhoun wrote: post #81
gibbitz wrote: post #24

Even if they came to my house to fit me with it I wouldn't buy it. What problem is it solving for someone other than Apple? We've been seeing this AR pipe-dream for 10+ years and it hasn't caught on. Not because the technology was bad, but because people just don't want it. What Apple is missing here is that people wanted the iPhone (a phone with an iPod built in) for years before it was even officially announced as…

I agree with you. I may be an old man, but what I want is the opposite of immersive technology. Put a computer on my face? Are you kidding? The one in my pocket already feels increasingly parasitic.

Nah, you're not an old man or anything like that. This is just the mainstream present technological scepticism. At some point marvelous technology became so ubiquitous we became blasé about it.

Cynicism, pessimism, and affected jadedness have always been the way people have attempted to sound cool. Nothing new about that part.

Ultimately, the question is whether your path brings you joy.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#157

Post by giantrobot »

smoldesu wrote: post #137
scarface_74 wrote: post #110

Earlier quoted context omitted.

Yes you’re right. If only Apple knew how to generate buzz and convince people to pay more for its products than competitors…

Meta has neither of those things and still managed to sell 15-20 million Quest units. If Apple is projecting less than a million units sold this year, they're going to have a hard time catching up to Meta's install-base, let alone their MAU count.

RIM and Palm sold 15-20 million units this year. If Apple is only projecting selling a million iPhones they're going to have a hard time catching up to Palm and RIM's install base.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#158

Post by drewg123 »

hordehamhill wrote: post #148
drewg123 wrote: post #136

This product has opened my eyes to "AR" glasses in general, but I think its way overkill for what I want to do.. My use case is being able to code with a giant screen anywhere (plane, hotel room, etc). I just want a few giant editor windows and terminals open. I don't care about gaming, AR gimmicks, etc. From what I understand, there are a number of sub $500 options. (xreal air, rokud air, TCL NXTWEAR, etc). However…

So what about this product opened your eyes that the previous 15 years of VR/AR did not? Just Apple's marketing power? Or is there something specific about this device that made it click for you?

I had always looked at things like Oculus as a "gaming" accessory. And I demoed Google Glass about 10 years ago, and it didn't present a virtual screen.

When seeing the Apple goggles, it clicked for me that this was basically a mac environment, and I started thinking how amazing it would be to run terminals in it, then I started googling for any options that were available now..

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#159

Post by pjmlp »

shipscode wrote: post #4

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

I give it a couple of years.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#160

Post by [deleted] »

Version467 wrote: post #85

The Bigscreen beyond requires a face scan and generates a custom interface to fit each persons face perfectly. Everything I've read indicates that this actually improves fit and comfort. It helps that the bigscreen beyond is incredibly light and small, but the face scan doesn't seem to be a gimmick. The Vision Pro might end up a complete failure, but requiring an appointment and a face scan is not a sign for this.

[deleted]
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